David W. Cravens

Introduction to the Special Issue
Journal of the Academy of Marketing Science 1995 23: 235. [PDF]  

Leonard L. Berry

Relationship Marketing of Services—Growing Interest, Emerging Perspectives
Journal of the Academy of Marketing Science 1995 23: 236-245. [Abstract] [PDF] [References]  

Mary Jo Bitner

Building Service Relationships: It's all about Promises
Journal of the Academy of Marketing Science 1995 23: 246-251. [PDF] [References]  

Christian Grönroos

Relationship Marketing: The Strategy Continuum
Journal of the Academy of Marketing Science 1995 23: 252-254. [PDF] [References]  

Jagdish N. Sheth and Atul Parvatlyar

Relationship Marketing in Consumer Markets: Antecedents and Consequences
Journal of the Academy of Marketing Science 1995 23: 255-271. [Abstract] [PDF] [References]  

Richard P. Bagozzi

Reflections on Relationship Marketing in Consumer Markets
Journal of the Academy of Marketing Science 1995 23: 272-277. [PDF] [References]  

Robert A. Peterson

Relationship Marketing and the Consumer
Journal of the Academy of Marketing Science 1995 23: 278-281. [PDF] [References]  

P. Rajan Varadarajan and Margaret H. Cunningham

Strategic Alliances: A Synthesis of Conceptual Foundations
Journal of the Academy of Marketing Science 1995 23: 282-296. [Abstract] [PDF] [References]  

George S. Day

Advantageous Alliances
Journal of the Academy of Marketing Science 1995 23: 297-300. [PDF] [References]  

Johny K. Johansson

International Alliances: Why Now?
Journal of the Academy of Marketing Science 1995 23: 301-304. [PDF] [References]  

Barton A. Weitz and Sandy D. Jap

Relationship Marketing and Distribution Channels
Journal of the Academy of Marketing Science 1995 23: 305-320. [Abstract] [PDF] [References]  

Gary L. Frazier and Kersi D. Antia

Exchange Relationships and Interfirm Power in Channels of Distribution
Journal of the Academy of Marketing Science 1995 23: 321-326. [PDF] [References]  

John R. Nevin

Relationship Marketing and Distribution Channels: Exploring Fundamental Issues
Journal of the Academy of Marketing Science 1995 23: 327-334. [PDF] [References]  

David T. Wilson

An Integrated Model of Buyer-Seller Relationships
Journal of the Academy of Marketing Science 1995 23: 335-345. [Abstract] [PDF] [References]  

James C. Anderson

Relationships in Business Markets: Exchange Episodes, Value Creation, and their Empirical Assessment
Journal of the Academy of Marketing Science 1995 23: 346-350. [PDF] [References]  

Michael D. Huft

Cross-Functional Working Relationships in Marketing
Journal of the Academy of Marketing Science 1995 23: 351-357. [PDF] [References]  

Cumulative Bibliography
Journal of the Academy of Marketing Science 1995 23: 358-376. [PDF]  

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