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Journal of the Academy of Marketing Science
Contents: Winter 1994, Volume 23, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

David W. Cravens

Journal of the Academy of Marketing Science 1994 23: 3. [PDF]  

Daniel C. Smith and Jonlee Andrews

Journal of the Academy of Marketing Science 1994 23: 4-14. [Abstract] [PDF] [References]  

Michael R. Hyman, Varinder M. Sharma, and Parthasarathy Krishnamurthy

Journal of the Academy of Marketing Science 1994 23: 15-25. [Abstract] [PDF] [References]  

Subhash Sharma, Terence A. Shimp, and Jeongshin Shin

Journal of the Academy of Marketing Science 1994 23: 26-37. [Abstract] [PDF] [References]  

Shirley Taylor

Journal of the Academy of Marketing Science 1994 23: 38-48. [Abstract] [PDF] [References]  

Anusorn Singhapakdi, Kenneth L. Kraft, Scott J. Vitell, and Kumar C. Rallapalli

Journal of the Academy of Marketing Science 1994 23: 49-56. [Abstract] [PDF] [References]  

Rajan Sambandam and Kenneth R. Lord

Journal of the Academy of Marketing Science 1994 23: 57-65. [Abstract] [PDF] [References]  

Anita Cava and Rene Sacasas

Journal of the Academy of Marketing Science 1994 23: 66-69. [Abstract] [PDF]  

Victoria L. Crittenden and Randolph H. Case

Journal of the Academy of Marketing Science 1994 23: 70-73. [PDF]  

Victoria L. Crittenden and William F. Crittenden

Journal of the Academy of Marketing Science 1994 23: 73-75. [PDF]  

Victoria L. Crittenden and Judith A. Clair

Journal of the Academy of Marketing Science 1994 23: 75-76. [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.