Michael J. Dorsch and Scott W. Kelley

An Investigation into the Intentions of Purchasing Executives to Reciprocate Vendor Gifts
Journal of the Academy of Marketing Science 1994 22: 315-327. [Abstract] [PDF] [References]  

Julie Baker, Dhruv Grewal, and A. Parasuraman

The Influence of Store Environment on Quality Inferences and Store Image
Journal of the Academy of Marketing Science 1994 22: 328-339. [Abstract] [PDF] [References]  

V. Kanti Prasad and Lois J. Smith

Television Commercials in Violent Programming: An Experimental Evaluation of their Effects on Children
Journal of the Academy of Marketing Science 1994 22: 340-351. [Abstract] [PDF] [References]  

John Ozment and Edward A. Morash

The Augmented Service Offering for Perceived and Actual Service Quality
Journal of the Academy of Marketing Science 1994 22: 352-363. [Abstract] [PDF] [References]  

Robert A. Ping, Jr.

Does Satisfaction Moderate the Association between Alternative Attractiveness and Exit Intention in a Marketing Channel?
Journal of the Academy of Marketing Science 1994 22: 364-371. [Abstract] [PDF] [References]  

John T. Mentzer and Roger Gomes

Further Extensions of Adaptive Extended Exponential Smoothing and Comparison with the M-Competition
Journal of the Academy of Marketing Science 1994 22: 372-382. [Abstract] [PDF] [References]  

Robert L. Armacost and Jamshid C. Hosseini

Identification of Determinant Attributes Using the Analytic Hierarchy Process
Journal of the Academy of Marketing Science 1994 22: 383-392. [Abstract] [PDF] [References]  

John R. Sparks

Machiavellianism and Personal Success in Marketing: The Moderating Role of Latitude for Improvisation
Journal of the Academy of Marketing Science 1994 22: 393-400. [Abstract] [PDF] [References]  

Rene Sacasas and Anita Cava

Marketing and the Law
Journal of the Academy of Marketing Science 1994 22: 401-405. [PDF]  

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