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Journal of the Academy of Marketing Science
Contents: Spring 1994, Volume 22, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Alan S. Dick and Kunal Basu

Journal of the Academy of Marketing Science 1994 22: 99-113. [Abstract] [PDF] [References]  

Diane Halstead, David Hartman, and Sandra L. Schmidt

Journal of the Academy of Marketing Science 1994 22: 114-129. [Abstract] [PDF] [References]  

Pratibha A. Dabholkar, Wesley J. Johnston, and Amy S. Cathey

Journal of the Academy of Marketing Science 1994 22: 130-145. [Abstract] [PDF] [References]  

Maryon F. King and Siva K. Balasubramanian

Journal of the Academy of Marketing Science 1994 22: 146-159. [Abstract] [PDF] [References]  

Michele D. Bunn

Journal of the Academy of Marketing Science 1994 22: 160-169. [Abstract] [PDF] [References]  

George R. Milne

Journal of the Academy of Marketing Science 1994 22: 170-179. [Abstract] [PDF] [References]  

Naveen Donthu

Journal of the Academy of Marketing Science 1994 22: 180-185. [Abstract] [PDF] [References]  

Essam Mahmoud, Gillian Rice, and Rick Sparkman

Journal of the Academy of Marketing Science 1994 22: 186. [PDF]  

Essam Mahmoud, Gillian Rice, and Victoria A. Seitz

Journal of the Academy of Marketing Science 1994 22: 186-187. [PDF]  

Essam Mahmoud, Gillian Rice, and Victoria L. Crittenden

Journal of the Academy of Marketing Science 1994 22: 187-189. [PDF]  

Essam Mahmoud, Gillian Rice, and Francis M. Ulgado

Journal of the Academy of Marketing Science 1994 22: 189-190. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.