Richard A. Spreng and Richard W. Olshavsky

A Desires Congruency Model of Consumer Satisfaction
Journal of the Academy of Marketing Science 1993 21: 169-177. [Abstract] [PDF] [References]  

Sridhar N. Ramaswami, Sanjeev Agarwal, and Mukesh Bhargava

Work Alienation of Marketing Employees: Influence of Task, Supervisory, and Organizational Structure Factors
Journal of the Academy of Marketing Science 1993 21: 179-193. [Abstract] [PDF] [References]  

George P. Moschis, Anil Mathur, and Ruth Belk Smith

Older Consumers' Orientations toward Age-Based Marketing Stimuli
Journal of the Academy of Marketing Science 1993 21: 195-205. [Abstract] [PDF] [References]  

David Strutton, Lou E. Pelton, and James R. Lumpkin

The Influence of Psychological Climate on Conflict Resolution Strategies in Franchise Relationships
Journal of the Academy of Marketing Science 1993 21: 207-215. [Abstract] [PDF] [References]  

Abhijit Biswas and Scot Burton

Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels
Journal of the Academy of Marketing Science 1993 21: 217-229. [Abstract] [PDF] [References]  

Michael Levy and Arun Sharma

Relationships among Measures of Retail Salesperson Performance
Journal of the Academy of Marketing Science 1993 21: 231-238. [Abstract] [PDF] [References]  

Elizabeth Cooper-Martin

Effects of Information Format and Similarity among Alternatives on Consumer Choice Processes
Journal of the Academy of Marketing Science 1993 21: 239-246. [Abstract] [PDF] [References]  

J. Scott Armstrong, Nicole Coviello, and Barbara Safranek

Escalation Bias: Does it Extend to Marketing?
Journal of the Academy of Marketing Science 1993 21: 247-253. [Abstract] [PDF] [References]  

Essam Mahmoud, Gillian Rice, and Zoher E. Shipchandler

Reviews of Books, Software, and Videos
Journal of the Academy of Marketing Science 1993 21: 255-256. [PDF] [References]  

Essam Mahmoud, Gillian Rice, and John Crawford

Reviews of Books, Software, and Videos
Journal of the Academy of Marketing Science 1993 21: 256-257. [PDF]  

Essam Mahmoud, Gillian Rice, and Hale N. Tongren

Reviews of Books, Software, and Videos
Journal of the Academy of Marketing Science 1993 21: 257-258. [PDF] [References]  

Essam Mahmoud, Gillian Rice, and Michael Geurts

Reviews of Books, Software, and Videos
Journal of the Academy of Marketing Science 1993 21: 258-259. [PDF]  

Essam Mahmoud, Gillian Rice, and Pratibha A. Dabholkar

Reviews of Books, Software, and Videos
Journal of the Academy of Marketing Science 1993 21: 259-260. [PDF]  

Essam Mahmoud, Gillian Rice, and James Beckman

Reviews of Books, Software, and Videos
Journal of the Academy of Marketing Science 1993 21: 260-261. [PDF] [References]  

Essam Mahmoud, Gillian Rice, and Gordon E. Miracle

Reviews of Books, Software, and Videos
Journal of the Academy of Marketing Science 1993 21: 261-262. [PDF] [References]  

Essam Mahmoud, Gillian Rice, and Mushtaq Luqmani

Reviews of Books, Software, and Videos
Journal of the Academy of Marketing Science 1993 21: 262-263. [PDF]  

Rene Sacasas and Anita Cava

Marketing and the Law
Journal of the Academy of Marketing Science 1993 21: 265-267. [Abstract] [PDF]  

Cumulative Bibliography: Volume 1-Volume 20.4
Journal of the Academy of Marketing Science 1993 21: 269-279. [PDF] [References]  

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