Robert A. Peterson

Introduction to the Special Issue
Journal of the Academy of Marketing Science 1992 20: 295-297. [PDF] [References]  

Harold W. Berkman

Twenty Years of the Journal
Journal of the Academy of Marketing Science 1992 20: 299-300. [PDF]  

Shelby D. Hunt

Marketing is...
Journal of the Academy of Marketing Science 1992 20: 301-311. [PDF] [References]  

Gerald Albaum

What is Marketing? A Comment on "Marketing is..."
Journal of the Academy of Marketing Science 1992 20: 313-316. [PDF] [References]  

Robert F. Lusch

Barriers to Marketing Becoming What it Might be: Individual vs. Community Costs
Journal of the Academy of Marketing Science 1992 20: 317-321. [PDF]  

George S. Day

Marketing's Contribution to the Strategy Dialogue
Journal of the Academy of Marketing Science 1992 20: 323-329. [PDF] [References]  

Roger A. Kerin

Marketing's Contribution to the Strategy Dialogue Revisited
Journal of the Academy of Marketing Science 1992 20: 331-334. [PDF] [References]  

P. Rajan Varadarajan

Marketing's Contribution to Strategy: The View from a Different Looking Glass
Journal of the Academy of Marketing Science 1992 20: 335-343. [PDF] [References]  

Jagdish N. Sheth

Acrimony in the Ivory Tower: A Retrospective on Consumer Research
Journal of the Academy of Marketing Science 1992 20: 345-353. [PDF] [References]  

Richard P. Bagozzi

Acrimony in the Ivory Tower: Stagnation or Evolution?
Journal of the Academy of Marketing Science 1992 20: 355-359. [PDF] [References]  

Dipankar Chakravarti

Appraising Consumer Research: There's more to Vision than Meets the Eye
Journal of the Academy of Marketing Science 1992 20: 361-366. [PDF] [References]  

William D. Perreault, Jr.

The Shifting Paradigm in Marketing Research
Journal of the Academy of Marketing Science 1992 20: 367-375. [PDF] [References]  

Paul E. Green

Paradigms, Paradiddles, and Parafoils
Journal of the Academy of Marketing Science 1992 20: 377-378. [PDF]  

Naresh K. Malhotra

Shifting Perspective on the Shifting Paradigm in Marketing Research: A New Paradigm in Marketing Research
Journal of the Academy of Marketing Science 1992 20: 379-387. [PDF] [References]  

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