Judith J. Marshall and Harrie Vredenburg

An Empirical Study of Factors Influencing Innovation Implementation in Industrial Sales Organizations
Journal of the Academy of Marketing Science 1992 20: 205-215. [Abstract] [PDF] [References]  

Stephen J. Grove and Raymond P. Fisk

Observational Data Collection Methods for Services Marketing: An Overview
Journal of the Academy of Marketing Science 1992 20: 217-224. [Abstract] [PDF] [References]  

James Boles and Scot Burton

An Examination of Free Elicitation and Response Scale Measures of Feelings and Judgments Evoked by Television Advertisements
Journal of the Academy of Marketing Science 1992 20: 225-233. [Abstract] [PDF] [References]  

Juanita J. Brown and Albert R. Wildt

Consideration Set Measurement
Journal of the Academy of Marketing Science 1992 20: 235-243. [Abstract] [PDF] [References]  

John Fraedrich and O. C. Ferrell

Cognitive Consistency of Marketing Managers in Ethical Situations
Journal of the Academy of Marketing Science 1992 20: 245-252. [Abstract] [PDF] [References]  

Jerry B. Gotlieb and Dan Sarel

The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Quality
Journal of the Academy of Marketing Science 1992 20: 253-260. [Abstract] [PDF] [References]  

Joel Herche

A Note on the Predictive Validity of the CETSCALE
Journal of the Academy of Marketing Science 1992 20: 261-264. [Abstract] [PDF] [References]  

Joe L. Welch and Cathy Owens Swift

Question Order Effects in Taste Testing of Beverages
Journal of the Academy of Marketing Science 1992 20: 265-268. [Abstract] [PDF] [References]  

Shekhar Misra

Is Conventional Debriefing Adequate? An Ethical Issue in Consumer Research
Journal of the Academy of Marketing Science 1992 20: 269-273. [Abstract] [PDF] [References]  

Fahri Karakaya and Michael J. Stahl

Underlying Dimensions of Barriers to Market Entry in Consumer Goods Markets
Journal of the Academy of Marketing Science 1992 20: 275-278. [Abstract] [PDF] [References]  

Essam Mahmoud and Ronald E. Goldsmith

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 279-280. [PDF]  

Essam Mahmoud and Carl McDaniel

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 280. [PDF]  

Essam Mahmoud and Ilkka A. Ronkainen

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 281. [PDF]  

Essam Mahmoud and Rik Pieters

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 281-282. [PDF] [References]  

Essam Mahmoud and Paul R. Zelus

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 283. [PDF]  

Cumulative Bibliography: Volume 1-Volume 19.4
Journal of the Academy of Marketing Science 1992 20: 285-294. [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.