Shelby D. Hunt

Introduction to the Special Issue on Marketing Theory
Journal of the Academy of Marketing Science 1992 20: 105-106. [PDF]  

Timothy B. Heath

The Reconciliation of Humanism and Positivism in the Practice of Consumer Research: A View from the Trenches
Journal of the Academy of Marketing Science 1992 20: 107-118. [Abstract] [PDF] [References]  

Robert F. Lusch, Stephen W. Brown, and Gary J. Brunswick

A General Framework for Explaining Internal vs. External Exchange
Journal of the Academy of Marketing Science 1992 20: 119-134. [Abstract] [PDF] [References]  

Richard L. Priem

Industrial Organization Economics and Alderson's General Theory of Marketing
Journal of the Academy of Marketing Science 1992 20: 135-141. [Abstract] [PDF] [References]  

A. Coskun Samli and Kenneth D. Bahn

The Market Phenomenon: An Alternative Theory and Some Metatheoretical Research Considerations
Journal of the Academy of Marketing Science 1992 20: 143-153. [Abstract] [PDF] [References]  

Jerry R. Goolsby

A Theory of Role Stress in Boundary Spanning Positions of Marketing Organizations
Journal of the Academy of Marketing Science 1992 20: 155-164. [Abstract] [PDF] [References]  

Susan M. Keaveney and Kenneth A. Hunt

Conceptualization and Operationalization of Retail Store Image: A Case of Rival Middle-Level Theories
Journal of the Academy of Marketing Science 1992 20: 165-175. [Abstract] [PDF] [References]  

John C. Mowen and Gary J. Gaeth

The Evaluation Stage in Marketing Decision Making
Journal of the Academy of Marketing Science 1992 20: 177-187. [Abstract] [PDF] [References]  

Gordon R. Foxall

The Behavioral Perspective Model of Purchase and Consumption: From Consumer Theory to Marketing Practice
Journal of the Academy of Marketing Science 1992 20: 189-198. [Abstract] [PDF] [References]  

T. Bettina Cornwell

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 199. [PDF]  

Leisa R. Flynn

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 199-200. [PDF]  

Edward J. Ryan, Jr.

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 200-201. [PDF]  

David Glen Mick

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 201-202. [PDF] [References]  

Joel Saegert

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 202-203. [PDF]  

Gordon R. Foxall

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 203-204. [PDF] [References]  

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