Arun Sharma and Luis V. Dominguez

Channel Evolution: A Framework for Analysis
Journal of the Academy of Marketing Science 1992 20: 1-15. [Abstract] [PDF] [References]  

Daryl O. McKee, Jeffery S. Conant, R Rajan Varadarajan, and Michael R Mokwa

Success-Producer and Failure-Preventer Marketing Skills: A Social Learning Theory Interpretation
Journal of the Academy of Marketing Science 1992 20: 17-26. [Abstract] [PDF] [References]  

Scott W. Kelley

Developing Customer Orientation among Service Employees
Journal of the Academy of Marketing Science 1992 20: 27-36. [Abstract] [PDF] [References]  

Michael J. Dorsch and R. Kenneth Teas

A Test of the Convergent Validity of Self-Explicated and Decompositional Conjoint Measurement
Journal of the Academy of Marketing Science 1992 20: 37-48. [Abstract] [PDF] [References]  

Richard G. Netemeyer and William O. Bearden

A Comparative Analysis of Two Models of Behavioral Intention
Journal of the Academy of Marketing Science 1992 20: 49-59. [Abstract] [PDF] [References]  

Robert A. Peterson and William R. Wilson

Measuring Customer Satisfaction: Fact and Artifact
Journal of the Academy of Marketing Science 1992 20: 61-71. [Abstract] [PDF] [References]  

John T. Mentzer and Nimish Gandhi

Expert Systems in Marketing: Guidelines for Development
Journal of the Academy of Marketing Science 1992 20: 73-80. [Abstract] [PDF] [References]  

Nancy J. Merritt and Cecile Bouchy

Are Microcomputers Replacing Mainframes in Marketing Research Firms?
Journal of the Academy of Marketing Science 1992 20: 81-85. [Abstract] [PDF] [References]  

Richard F. Beltramini

Exploring the Effectiveness of Business Gifts: A Controlled Field Experiment
Journal of the Academy of Marketing Science 1992 20: 87-91. [Abstract] [PDF] [References]  

John K. Ross, III, Larry T. Patterson, and Mary Ann Stutts

Consumer Perceptions of Organizations that Use Cause-Related Marketing
Journal of the Academy of Marketing Science 1992 20: 93-97. [Abstract] [PDF] [References]  

Michael Mazis

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 99-100. [PDF]  

Mary Jo Bitner

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 100. [PDF]  

Edward Rigdon

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 101. [PDF]  

Robin T. Peterson

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 101-102. [PDF]  

Armen Tashchian

Book Reviews
Journal of the Academy of Marketing Science 1992 20: 102-103. [PDF]  

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