Harold W. Berkman and Christopher C. Gilson

Consumer Life Styles and Market Segmentation
Journal of the Academy of Marketing Science 1974 2: 189-200. [PDF] [References]  

Steuart Henderson Britt and Janice Diane Gordon

Congressional Acts That Affect Your Marketing Decisions
Journal of the Academy of Marketing Science 1974 2: 201-212. [PDF]  

Pravat K. Choudhury

Social Responsibility An Alternate Strategy of Marketing
Journal of the Academy of Marketing Science 1974 2: 213-222. [PDF] [References]  

John C. Cox and D. Wayne Norvell

The Marketing Concept in Perspective
Journal of the Academy of Marketing Science 1974 2: 223-229. [PDF] [References]  

Richard W. Hansen and Michael G. Harvey

An Analysis of Inter-Unit Control in Channel Systems
Journal of the Academy of Marketing Science 1974 2: 230-241. [PDF] [References]  

R. Eugene Klippel

Marketing Research and the Aged Consumer: The Need for A New Perspective
Journal of the Academy of Marketing Science 1974 2: 242-248. [PDF] [References]  

B.L. Myers, N.L. Enrick, and A.J. Melcher

Strategy in Research Design and Hypothesis Testing
Journal of the Academy of Marketing Science 1974 2: 249-261. [PDF] [References]  

C.P. Rao

Consumer Ecological Concern and Adaptive Behavior
Journal of the Academy of Marketing Science 1974 2: 262-277. [PDF]  

Ronald S. Rubin

Franchising: A Marketing System to Improve Inner City Conditions
Journal of the Academy of Marketing Science 1974 2: 278-289. [PDF] [References]  

Charles D. Schewe

Marketing Information Systems— The Problem of System Usage
Journal of the Academy of Marketing Science 1974 2: 290-298. [PDF] [References]  

John E. Swan and Robert A. Peterson

Information Seeking on Competitors and Perception of Competition by Food Store Managers
Journal of the Academy of Marketing Science 1974 2: 299-307. [PDF] [References]  

Rodger D. Carlson

The Marketing of Hamburger Buns
Journal of the Academy of Marketing Science 1974 2: 309-315. [PDF]  

Adel I. El-Ansary

Towards a Definition of Social and Societal Marketing
Journal of the Academy of Marketing Science 1974 2: 316-321. [PDF]  

Del I. Hawkins and Kenneth A. Coney

Peer Group Influences on Children's Product Preferences
Journal of the Academy of Marketing Science 1974 2: 322-331. [PDF] [References]  

John H. Holmes

Profitable Positioning for Retailers
Journal of the Academy of Marketing Science 1974 2: 332-339. [PDF] [References]  

Laurence W. Jacobs

The Continuity Factor in Retail Store Display
Journal of the Academy of Marketing Science 1974 2: 340-350. [PDF]  

R. Eugene Klippel and John F. Monoky, Jr

A Potential Segmentation Variable for Marketers: Relative Occupational Class Income
Journal of the Academy of Marketing Science 1974 2: 351-356. [PDF] [References]  

V. Parker Lessig and Thomas P. Copley

Consumer Beliefs, Attitudes, and Brand Preferences
Journal of the Academy of Marketing Science 1974 2: 357-366. [PDF] [References]  

H. Lee Mathews and David T. Wilson

Industrial Marketings New Challenge: The Computerized Buyer
Journal of the Academy of Marketing Science 1974 2: 367-373. [PDF] [References]  

Lester A. Neidell and Richard D. Teach

Measuring Bank Images: A Comparison of Two Approaches
Journal of the Academy of Marketing Science 1974 2: 374-390. [PDF] [References]  

James E. Reinmuth

Forecasting the Impact of a New Prod uct Introduction
Journal of the Academy of Marketing Science 1974 2: 391-400. [PDF] [References]  

Kenneth G. Sheinkopf

Marketing Political Candidates: Why All the Fuss?
Journal of the Academy of Marketing Science 1974 2: 401-405. [PDF] [References]  

Fred J. Thumin, Ray A. Craddick, and Allan G. Barclay

A Study of the Meaning and Compatibility of a Proposed Corporate Name and Symbol
Journal of the Academy of Marketing Science 1974 2: 406-412. [PDF] [References]  

Igal Ayal

Trial and Repeat Buying—The Case for Separate Consideration
Journal of the Academy of Marketing Science 1974 2: 413-431. [PDF] [References]  

Guy R. Banville and Barbara Pletcher

The Product Elimination Function
Journal of the Academy of Marketing Science 1974 2: 432-446. [PDF] [References]  

J. Randall Brown

Error Analysis of Some Normal Approximations to the Chi-Square Distribution
Journal of the Academy of Marketing Science 1974 2: 447-454. [PDF] [References]  

Francis J. Connelly and George Daignault

The Life Cycle Concept as a Long Term Forecasting Model
Journal of the Academy of Marketing Science 1974 2: 455-464. [PDF] [References]  

Norbert Lloyd Enrick

Development of Models for Marketing Decisions
Journal of the Academy of Marketing Science 1974 2: 465-477. [PDF] [References]  

Raymond L. Horton

The Effects of Incorrect Specification of the Minkowski Metric: Some Analytical Results
Journal of the Academy of Marketing Science 1974 2: 478-487. [PDF] [References]  

Keith H. Johnson and Michael J. Etzel

A Note on Estimating Expenditure Elasticities in Metropolitan Areas
Journal of the Academy of Marketing Science 1974 2: 488-495. [PDF] [References]  

James R. King

Market Forecasting with Binomial Plotting Graph Papers
Journal of the Academy of Marketing Science 1974 2: 496-507. [PDF] [References]  

Steven Eli Permut

Decision-Making of the Multinational Executive: A Research Paradigm
Journal of the Academy of Marketing Science 1974 2: 508-522. [PDF] [References]  

Alan F. Smith and Eddie V. Easley

Integrated Bayesian Decision: A Case
Journal of the Academy of Marketing Science 1974 2: 523-533. [PDF] [References]  

Our Academy Director HAROLD W. BERKMAN: The Human Relations of Management. 1974. Dickenson Publishing Co
Journal of the Academy of Marketing Science 1974 2: 534. [PDF]  

Our Associate Editors for this Issue NORBERT LLOYD ENRICK: Effective Graphic Communication Mason and Lipscomb, 1972
Journal of the Academy of Marketing Science 1974 2: 534-535. [PDF]  

George T. Vardaman: Communication in Modern Organizations (coauthor Patricia Black Vardaman). 1973. John Wiley & Sons, Inc
Journal of the Academy of Marketing Science 1974 2: 535-536. [PDF]  

Recent Books in the Field of Marketing Notes from Publishers: Cheskin, Louis 1973. How to Use the Cheskin System for Business Success. New York: Frederick Fell Publishers, Inc
Journal of the Academy of Marketing Science 1974 2: 536-538. [PDF]  

Henry Assael

Product Classification and the Theory of Consumer Behavior
Journal of the Academy of Marketing Science 1974 2: 539-552. [PDF]  

Adel I. El-Ansary

Societal Marketing: A Strategic View of the Marketing Mix in the 1970's
Journal of the Academy of Marketing Science 1974 2: 553-566. [PDF]  

William J. Hannaford

Contractually Integrated Systems for the Marketing of Industrial Supplies
Journal of the Academy of Marketing Science 1974 2: 567-581. [PDF] [References]  

Roger Kerin and Michael Harvey

Consumer Legislation : A Proactive or Reactive Response to Consumerism?
Journal of the Academy of Marketing Science 1974 2: 582-592. [PDF] [References]  

Joseph W. Newman and Richard A. Werbel

Automobile Brand Loyalty
Journal of the Academy of Marketing Science 1974 2: 593-601. [PDF] [References]  

Richard P. Nielsen, Charles McQueen, and Angela B. Nielsen

Performing Arts Audience Segments
Journal of the Academy of Marketing Science 1974 2: 602-609. [PDF] [References]  

Henry O. Pruden, F. Kelly Shuptrine, and Douglas S. Longman

A Measure of Alienation from the Marketplace
Journal of the Academy of Marketing Science 1974 2: 610-619. [PDF] [References]  

John K. Ryans, Jr, Willem Van't Spijker, and J. Lawrence Bergin

Marketing Theory: A Current Status Report
Journal of the Academy of Marketing Science 1974 2: 620-628. [PDF] [References]  

Peter M. Sanchez

The Unequal Group Size Problem in Discriminant Analysis
Journal of the Academy of Marketing Science 1974 2: 629-633. [PDF] [References]  

Jack L. Simonetti

The Impact of Market Conditions on the Organizational Structure and Effectiveness of Firms Operating in Italy
Journal of the Academy of Marketing Science 1974 2: 634-641. [PDF] [References]  

George Tesar, Gerald G. Udell, and G.M. Naidu

The Role of Marketing in the Introduction of Technologically New Products: the Case of the Electric Car
Journal of the Academy of Marketing Science 1974 2: 642-650. [PDF] [References]  

David R. Wheeler

Brand Loyalties: Qualitative, Quantitative, or Both?
Journal of the Academy of Marketing Science 1974 2: 651-658. [PDF] [References]  

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