Pam Scholder Ellen, William O. Bearden, and Subhash Sharma

Resistance to Technological Innovations: An Examination of the Role of Self-Efficacy and Performance Satisfaction
Journal of the Academy of Marketing Science 1991 19: 297-307. [Abstract] [PDF] [References]  

Ishmael P. Akaah

Predictive Performance of Self-Explicated, Traditional Conjoint, and Hybrid Conjoint Models under Alternative Data Collection Modes
Journal of the Academy of Marketing Science 1991 19: 309-314. [Abstract] [PDF] [References]  

René Y. Darmon and Dominique Rouziès

Internal Validity Assessment of Conjoint Estimated Attribute Importance Weights
Journal of the Academy of Marketing Science 1991 19: 315-322. [Abstract] [PDF] [References]  

Naveen Donthu

Comparing Market Areas Using Kernel Density Estimation
Journal of the Academy of Marketing Science 1991 19: 323-332. [Abstract] [PDF] [References]  

John M. McCann, Richard C. Morey, and Amitabh S. Raturi

Confidence Interval for the Total Advertising Impact and Its Mean Duration under Koyck Models
Journal of the Academy of Marketing Science 1991 19: 333-340. [Abstract] [PDF] [References]  

Cynthia Webster

A Note on Cultural Consistency within the Service Firm: The Effects of Employee Position on Attitudes toward Marketing Culture
Journal of the Academy of Marketing Science 1991 19: 341-346. [Abstract] [PDF] [References]  

Gene Brown, Robert E. Widing, II, and Ronald L. Coulter

Customer Evaluation of Retail Salespeople Utilizing the SOCO Scale: A Replication, Extension, and Application
Journal of the Academy of Marketing Science 1991 19: 347-351. [Abstract] [PDF] [References]  

Fred Miller, Don Chamberlain, and Robert Seay

The Current Status of Outcomes Assessment in Marketing Education
Journal of the Academy of Marketing Science 1991 19: 353-362. [Abstract] [PDF] [References]  

M. Joseph Sirgy, J.S. Johar, A.C. Samli, and C.B. Claiborne

Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior
Journal of the Academy of Marketing Science 1991 19: 363-375. [Abstract] [PDF] [References]  

Elizabeth J. Wilson and Arch G. Woodside

A Comment on Patterns of Store Choice and Customer Gain/Loss Analysis
Journal of the Academy of Marketing Science 1991 19: 377-382. [Abstract] [PDF] [References]  

Lou E. Pelton and R. Keith Tudor

Software Review : MapWise Version 2.03—Perceptual Mapping Software for Correspondence Analysis
Journal of the Academy of Marketing Science 1991 19: 383-389. [PDF] [References]  

Anthony F. McGann

Book Reviews : Global Corporate Intelligence by George S. Roukis, Hugh Conway, and Bruce H. Charnov. (New York: Quorum Books, 1990, 335 pp., ISBN 0-89930-220-3)
Journal of the Academy of Marketing Science 1991 19: 391-392. [PDF]  

Ronald E. Goldsmith

Book Reviews : Consumption Values and Market Choices: Theory and Applications by Jagdish N. Sheth, Bruce I. Newman, and Barbara L. Gross (Cincinnati: South-Western Publishing Co., 1991, 224 pages, ISBN 0-538-80563-3)
Journal of the Academy of Marketing Science 1991 19: 392. [PDF]  

John Thanopoulos

Book Reviews : The Globalization of High Technology Production: Society, Space and Semiconductors in the Restructuring of the Modern World by Jefferey Henderson (London and New York: Routledge, 1989, 198 pp., ISBN 0-41503139-7)
Journal of the Academy of Marketing Science 1991 19: 392-393. [PDF]  

William G. Zikmund

Book Reviews : Multimethod Research: A Synthesis of Styles by John Brewer and Albert Hunter (Newberry Park, CA: Sage Publications, 1989, 209 pp.)
Journal of the Academy of Marketing Science 1991 19: 393-394. [PDF]  

David W. Stewart

Book Reviews : Emotion in Advertising by S. J. Agres, J. A. Edell, and T. M. Dubitsky, Eds. (Quorum Books, 1990)
Journal of the Academy of Marketing Science 1991 19: 394-395. [PDF]  

George D. Cameron, III

Color Me Blue: The Nutrasweet Case Nutrasweet Company v. Stadt Corp. and Cumberland Packing Corp., 1989 U.S. LEXIS 12018 (N.D. III. 1989), affd. 1990 U.S. LEXIS 19709 (C.A.7, 1990)
Journal of the Academy of Marketing Science 1991 19: 397-398. [PDF]  

S. Scott Massin

Caveat Advertiser: The Tale of Two Ad Campaigns, U.S. Healthcare v. Blue Cross of Greater Philadelphia 898 F.2d 914 (3rd Cir. 1990)
Journal of the Academy of Marketing Science 1991 19: 398-399. [PDF]  

Don Wiesner

Manufacturer's Brochure: Good Advertising v. Liability, Hillcrest Country Club v. N.D. Judds Co. 461 N.W.2d 55 (Neb. 1990)
Journal of the Academy of Marketing Science 1991 19: 399-400. [PDF]  

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