Sanford Grossbart, Les Carlson, and Ann Walsh

Consumer Socialization and Frequency of Shopping with Children
Journal of the Academy of Marketing Science 1991 19: 155-163. [Abstract] [PDF] [References]  

V. Kumar and Robert P. Leone

Nonlinear Mapping: An Alternative to Multidimensional Scaling for Product Positioning
Journal of the Academy of Marketing Science 1991 19: 165-176. [Abstract] [PDF] [References]  

Michael A. Kamins and Lawrence J. Marks

The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands
Journal of the Academy of Marketing Science 1991 19: 177-185. [Abstract] [PDF] [References]  

Thomas N. Ingram, Keun S. Lee, and George H. Lucas, JR

Commitment and Involvement: Assessing a Salesforce Typology
Journal of the Academy of Marketing Science 1991 19: 187-197. [Abstract] [PDF] [References]  

Robert W. Cook and Robert J. Corey

A Confirmatory Investigation of Industrial Buyer Image of the Saleswoman
Journal of the Academy of Marketing Science 1991 19: 199-207. [Abstract] [PDF] [References]  

Ronald E. Goldsmith and Charles F. Hofacker

Measuring Consumer Innovativeness
Journal of the Academy of Marketing Science 1991 19: 209-221. [Abstract] [PDF] [References]  

Jagdip Singh

Understanding the Structure of Consumers' Satisfaction Evaluations of Service Delivery
Journal of the Academy of Marketing Science 1991 19: 223-244. [Abstract] [PDF] [References]  

Peter Wright, Mark Kroll, Peng Chan, and Karin Hamel

Strategic Profiles and Performance: An Empirical Test of Select Key Propositions
Journal of the Academy of Marketing Science 1991 19: 245-254. [Abstract] [PDF] [References]  

Leonard L. Berry, Jeffrey S. Conant, and A. Parasuraman

A Framework for Conducting a Services Marketing Audit
Journal of the Academy of Marketing Science 1991 19: 255-268. [Abstract] [PDF] [References]  

Nils-Erik Aaby

Book Reviews : The Japan That Can Say "No": The New U.S.—Japan Relations Card by Akio Morita and Shintario Ishihara (Tokyo: Kobunsha, Kappa-Holmes, 1989, 74 pp.)
Journal of the Academy of Marketing Science 1991 19: 269. [PDF]  

Lexis F. Higgins

Book Reviews : Integrating Innovation and Technology Management by Johnson A. Edosomwan (New York: John Wiley & Sons, 1989, 294 pp., $39.95)
Journal of the Academy of Marketing Science 1991 19: 269-270. [PDF]  

Ronald D. Taylor

Book Reviews : New and Improved: The Story of Mass Marketing in America by Richard S. Tedlow (New York: Basic Books, 1990, 481 pp., $24.95)
Journal of the Academy of Marketing Science 1991 19: 270. [PDF]  

Pam Scholder Ellen

Book Reviews : The Psychology of Consumer Behavior by Brian Mullen and Craig Johnson (Hillsdale, NJ: Lawrence Erlbaum, 1990, $24.95)
Journal of the Academy of Marketing Science 1991 19: 270-271. [PDF]  

Allan C. Reddy

Book Reviews : The Hunger for More by Lawrence Shames (New York: Times Books, 1989, 291 pp., $18.95)
Journal of the Academy of Marketing Science 1991 19: 271. [PDF]  

Jeff W. Totten

Book Reviews : Social Marketing: Promoting the Causes of Public and Nonprofit Agencies by Seymour Fine (Boston: Allyn & Bacon, 1990, 352 pp.)
Journal of the Academy of Marketing Science 1991 19: 271-272. [PDF]  

Mary R. Zimmer

Book Reviews : Satisfaction Guaranteed: The Making of the American Mass Market by Susan Strasser (New York: Pantheon Books, 1989, 339 pp., $24.95)
Journal of the Academy of Marketing Science 1991 19: 272-273. [PDF]  

Robert J. Aalberts

Who Regulates Airline Advertising: State or Federal Law? Trans World Airlines, Inc. v. Mattox, 897 F.2d 773 (5th Cir. 1990)
Journal of the Academy of Marketing Science 1991 19: 275-276. [PDF]  

Gregory C. Mosier

Price Affirmation Statute Violates the Interstate Commerce Clause Healy v. Beer Institute, Inc., 109 S. Ct. 2491 (1989)
Journal of the Academy of Marketing Science 1991 19: 276. [PDF]  

Dhruv Grewal

Pricing Responsibility: The Retailer or the State? State of New York v. Sears Roebuck & Co. (New York State Supreme Court, Erie County, 13709/89) State of Colorado v. The May Department Stores Company (Denver District Court, 89 CV 9274)
Journal of the Academy of Marketing Science 1991 19: 276-277. [PDF]  

Software Review : PC:SOLVE. A New Software Tool for Marketing Analysis Reviewed by Christopher M. Miller Rice University Shelby H. McIntyre Santa Clara University
Journal of the Academy of Marketing Science 1991 19: 279-285. [PDF] [References]  

Cumulative Bibliography: Volume 1-Volume 18.4
Journal of the Academy of Marketing Science 1991 19: 287-296. [PDF]  

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