Pamela L. Kiecker, Shelby D. Hunt, and Lawrence B. Chonko

Gender, Income Differences and Marketing: Examining the "Earnings Gap" in Three Areas of Marketing
Journal of the Academy of Marketing Science 1991 19: 77-82. [Abstract] [PDF] [References]  

R. Eric Reidenbach, Donald P. Robin, and Lyndon Dawson

An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups
Journal of the Academy of Marketing Science 1991 19: 83-92. [Abstract] [PDF] [References]  

Saeed Samiee and Peter G.P. Walters

Segmenting Corporate Exporting Activities: Sporadic versus Regular Exporters
Journal of the Academy of Marketing Science 1991 19: 93-104. [Abstract] [PDF] [References]  

Marjorie Wall, John Liefeld, and Louise A. Heslop

Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis
Journal of the Academy of Marketing Science 1991 19: 105-113. [Abstract] [PDF] [References]  

Cynthia Fraser Hite, Robert E. Hite, and Tamra Minor

Quality Uncertainty, Brand Reliance, and Dissipative Advertising
Journal of the Academy of Marketing Science 1991 19: 115-121. [Abstract] [PDF] [References]  

Victor V. Cordell

Competitive Context and Price as Moderators of Country of Origin Preferences
Journal of the Academy of Marketing Science 1991 19: 123-128. [Abstract] [PDF] [References]  

Joe F. Alexander, Patrick L. Schul, and Emin Babakus

Analyzing Interpersonal Communications in Industrial Marketing Negotiations
Journal of the Academy of Marketing Science 1991 19: 129-139. [Abstract] [PDF] [References]  

Naresh K. Malhotra

Mnemonics in Marketing: a Pedagogical Tool
Journal of the Academy of Marketing Science 1991 19: 141-149. [Abstract] [PDF] [References]  

Ronald E. Goldsmith and Lynn R. Kahle

Book Reviews : Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities: by Grant McCracken (Bloomington: Indiana University Press, 1988, 174 pp., ISBN 0-253-31526-3)
Journal of the Academy of Marketing Science 1991 19: 151. [PDF]  

Benny Barak

Book Reviews : How Old Are You? Age Consciousness in American Culture: by Howard P. Chudacoff (Princeton: Princeton University Press, 1989, 232 pp., $ 19.95)
Journal of the Academy of Marketing Science 1991 19: 152-153. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.