Stanley C. Hollander, Terence R. Nevett, and Ronald A. Fullerton

The History of Marketing Thought: Editors' Introduction
Journal of the Academy of Marketing Science 1990 18: 267-268. [PDF]  

D.G. Brian Jones and David D. Monieson

Historical Research in Marketing: Retrospect and Prospect
Journal of the Academy of Marketing Science 1990 18: 269-278. [Abstract] [PDF] [References]  

David J. Morris, Jr

The Railroad and Movie Industries: Were They Myopic?
Journal of the Academy of Marketing Science 1990 18: 279-283. [Abstract] [PDF] [References]  

Eric H. Shaw

A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States
Journal of the Academy of Marketing Science 1990 18: 285-292. [Abstract] [PDF] [References]  

Ronald Savitt

Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature
Journal of the Academy of Marketing Science 1990 18: 293-301. [Abstract] [PDF] [References]  

Robert A. Mittelstaedt

Economics, Psychology, and the Literature of the Subdiscipline of Consumer Behavior
Journal of the Academy of Marketing Science 1990 18: 303-311. [Abstract] [PDF] [References]  

Mary Ellen Zuckerman and Mary L. Carsky

Contribution of Women to U.S. Marketing Thought: The Consumers' Perspective, 1900-1940
Journal of the Academy of Marketing Science 1990 18: 313-318. [Abstract] [PDF] [References]  

Ronald A. Fullerton

The Art of Marketing Research: Selections from Paul F. Lazarsfeld's "Shoe Buying in Zurich" (1933)
Journal of the Academy of Marketing Science 1990 18: 319-327. [Abstract] [PDF] [References]  

Barbara B. Stern

Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory
Journal of the Academy of Marketing Science 1990 18: 329-336. [Abstract] [PDF] [References]  

Donald F. Dixon

Marketing as Production: The Development of a Concept
Journal of the Academy of Marketing Science 1990 18: 337-343. [Abstract] [PDF] [References]  

Walter Zinn and Scott D. Johnson

The Commodity Approach in Marketing Research: Is It Really Obsolete?
Journal of the Academy of Marketing Science 1990 18: 345-353. [Abstract] [PDF] [References]  

Cornelia Dröge, Richard Germain, and Diane Halstead

A Note on Marketing and the Corporate Annual Report: 1930-1950
Journal of the Academy of Marketing Science 1990 18: 355-364. [Abstract] [PDF] [References]  

Terrence H. Witkowski

Marketing Thought in American Decorative Arts
Journal of the Academy of Marketing Science 1990 18: 365-368. [Abstract] [PDF] [References]  

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