J. Barry Mason, William O. Bearden, and Lynne Davis Richardson

Perceived Conduct and Professional Ethics Among Marketing Faculty
Journal of the Academy of Marketing Science 1990 18: 185-197. [Abstract] [PDF] [References]  

George H. Lucas, JR, Emin Babakus, and Thomas N. Ingram

An Empirical Test of the Job Satisfaction-Turnover Relationship: Assessing the Role of Job Performance for Retail Managers
Journal of the Academy of Marketing Science 1990 18: 199-208. [Abstract] [PDF] [References]  

Oswald A. J. Mascarenhas

An Empirical Methodology for the Ethical Assessment of Marketing Phenomena Such as Casino Gambling
Journal of the Academy of Marketing Science 1990 18: 209-220. [Abstract] [PDF] [References]  

Jerry B. Gotlieb and John E. Swan

An Application of the Elaboration Likelihood Model
Journal of the Academy of Marketing Science 1990 18: 221-228. [Abstract] [PDF] [References]  

Arch G. Woodside

Outdoor Advertising as Experiments
Journal of the Academy of Marketing Science 1990 18: 229-237. [Abstract] [PDF] [References]  

Shelby D. Hunt, Pamela L. Kiecker, and Lawrence B. Chonko

Social Responsibility and Personal Success: A Research Note
Journal of the Academy of Marketing Science 1990 18: 239-244. [Abstract] [PDF] [References]  

Saeed Samiee and Saeed Samiee

Homage to a Marketing Scholar: Robert D. W. Bartels, 1913-1989 Professor Emeritus The Ohio State University
Journal of the Academy of Marketing Science 1990 18: 245-247. [PDF]  

René Sacasas and Anita Cava

Marketing and the Law
Journal of the Academy of Marketing Science 1990 18: 249-251. [Abstract] [PDF]  

Kevin F. McCrohan

Book Reviews : Advertising and the Market Process: A Modern Economic View by Robert B. Ekelund, Jr. and David S. Saurman Foreword by Israel M. Kirzner (San Francisco, Pacific Research Institute for Public Policy, 1988, 212 pp., $12.95)
Journal of the Academy of Marketing Science 1990 18: 253-254. [PDF]  

Sharon E. Beatty

Book Reviews : Why People Buy by John O'Shaughnessy (New York: Oxford University Press, 1987, 195 pgs.)
Journal of the Academy of Marketing Science 1990 18: 254. [PDF]  

George E. Prough

Book Reviews : Consumer Behavior, Sixth Edition by James F. Engel, Roger D. Blackwell, and Paul W. Miniard (Hinsdale, Illinois: The Dryden Press, 789 pp. $48.00)
Journal of the Academy of Marketing Science 1990 18: 254-255. [PDF]  

Cumulative Bibliography: Volume 1-Volume 17.4
Journal of the Academy of Marketing Science 1990 18: 257-265. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.