Stephen W. McDaniel and John J. Burnett

Consumer Religiosity and Retail Store Evaluative Criteria
Journal of the Academy of Marketing Science 1990 18: 101-112. [Abstract] [PDF] [References]  

Thomas R. Wotruba

The Relationship of Job Image, Performance, and Job Satisfaction to Inactivity-Proneness of Direct Salespeople
Journal of the Academy of Marketing Science 1990 18: 113-121. [Abstract] [PDF] [References]  

Gordon J. Badovick

Emotional Reactions and Salesperson Motivation: An Attributional Approach Following Inadequate Sales Performance
Journal of the Academy of Marketing Science 1990 18: 123-130. [Abstract] [PDF] [References]  

Daryl O. McKee, P. Rajan Varadarajan, and John Vassar

A Taxonomy of Marketing Planning Styles
Journal of the Academy of Marketing Science 1990 18: 131-141. [Abstract] [PDF] [References]  

Ishmael P. Akaah and Edward A. Riordan

The Incidence of Unethical Practices in Marketing Research: An Empirical Investigation
Journal of the Academy of Marketing Science 1990 18: 143-152. [Abstract] [PDF] [References]  

John P. Dickson and Douglas L. MacLachlan

Social Distance and Shopping Behavior
Journal of the Academy of Marketing Science 1990 18: 153-161. [Abstract] [PDF] [References]  

Michael A. Mayo and Lawrence J. Marks

An Empirical Investigation of a General Theory of Marketing Ethics
Journal of the Academy of Marketing Science 1990 18: 163-171. [Abstract] [PDF] [References]  

Shelby Hunt

Commentary on an Empirical Investigation of a General Theory of Marketing Ethics
Journal of the Academy of Marketing Science 1990 18: 173-177. [Abstract] [PDF] [References]  

Terry Clark

Book Reviews : Export Strategy by Subhash C. Jain (New York: Quorum Books, 1989, 253 pp. , $45.00)
Journal of the Academy of Marketing Science 1990 18: 179. [PDF]  

Ronald E. Goldsmith

Book Reviews : Competitive Marketing: A Strategic Approach John O'Shaughnessy (Boston: Allen & Unwin, 1984, 372 pp., $21.95)
Journal of the Academy of Marketing Science 1990 18: 179-180. [PDF]  

Peter M. Banting

Book Reviews : Reverse Marketing: The New Buyer-Supplier Relationship by Michiel R. Leenders and David L. Blenkhorn (New York: The Free Press, 1988, 198 pp., $29.95)
Journal of the Academy of Marketing Science 1990 18: 180. [PDF]  

René Sacasas and Anita Cava

Marketing and the Law
Journal of the Academy of Marketing Science 1990 18: 181-183. [Abstract] [PDF]  

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