Jagdip Singh

Voice, Exit, and Negative Word-of-Mouth Behaviors: An Investigation Across Three Service Categories
Journal of the Academy of Marketing Science 1990 18: 1-15. [Abstract] [PDF] [References]  

P. Rajan Varadarajan

Product Portfolio Analysis and Market Share Objectives: An Exposition of Certain Underlying Relationships
Journal of the Academy of Marketing Science 1990 18: 17-29. [Abstract] [PDF] [References]  

M. Joseph Sirgy

A Regression Approach to Conceptualizing and Analyzing Marketing Transactions
Journal of the Academy of Marketing Science 1990 18: 31-42. [Abstract] [PDF] [References]  

John Bowen

Development of a Taxonomy of Services to Gain Strategic Marketing Insights
Journal of the Academy of Marketing Science 1990 18: 43-49. [Abstract] [PDF] [References]  

Keith B. Murray and John L. Schlacter

The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability
Journal of the Academy of Marketing Science 1990 18: 51-65. [Abstract] [PDF] [References]  

S. Ram and Hyung-Shik Jung

The Conceptual ization and Measurement of Product Usage
Journal of the Academy of Marketing Science 1990 18: 67-76. [Abstract] [PDF] [References]  

James W. Harvey

Benefit Segmentation for Fund Raisers
Journal of the Academy of Marketing Science 1990 18: 77-86. [Abstract] [PDF] [References]  

Essam Mahmoud

Software Review : @RISK Version 1.02-An Add-in Program for Modeling Uncertainty in Lotus 1-2-3 Reviewed by Kenneth N. Thompson University of North Texas
Journal of the Academy of Marketing Science 1990 18: 87-92. [PDF] [References]  

Software Review : Response to K. Thompson Review William T. Barton Vice President, Palisade Corporation
Journal of the Academy of Marketing Science 1990 18: 92-93. [PDF]  

A. Dwayne Ball and Gene R. Laczniak

Book Reviews : Improved Business Planning Using Competitive Intelligence by Carolyn M. Vella and John J. McGonagl, Jr. (New York: Quorum Books, 1988, 148 pp., ISBN 0-89930-430-4)
Journal of the Academy of Marketing Science 1990 18: 95. [PDF]  

Robert D. Tamilia

Book Reviews : The History of Marketing Thought, third edition by Robert Bartels (Columbus, Ohio: Publishing Horizons, 1988, 387 pp., $29.95)
Journal of the Academy of Marketing Science 1990 18: 95-96. [PDF]  

Gordon J. Badovick

Book Reviews : The Marketing Edge by George E. Palmatier and Joseph S. Shull (Essex Junction, Vermont: Oliver Wight, 1989, 250 pp., $39.95)
Journal of the Academy of Marketing Science 1990 18: 96-97. [PDF]  

Elaine Sherman

Book Reviews : Direct Marketing, Direct Selling, and the Mature Consumer by James R. Lumpkin, Marjorie Caballero and Lawrence B. Chonko (Westport, CT: Quorum Books,1989, 219 pp. $45.00)
Journal of the Academy of Marketing Science 1990 18: 97-98. [PDF]  

Craig A. Kelley

Book Reviews : The Design Dimension: The New Competitive Weapon for Business by Christopher Lorenz (Basil Blackwell Ltd., 1986, 167 pp.)
Journal of the Academy of Marketing Science 1990 18: 98. [PDF]  

René Sacasas and Anita Cava

Marketing and the Law
Journal of the Academy of Marketing Science 1990 18: 99-100. [Abstract] [PDF]  

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