J. Douglas Carroll, Paul E. Green, and Jinho Kim

Preference Mapping of Conjoint-Based Profiles: An INDSCAL Approach
Journal of the Academy of Marketing Science 1989 17: 273-281. [Abstract] [PDF] [References]  

Roben F. Lusch and Gene R. Laczniak

Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach
Journal of the Academy of Marketing Science 1989 17: 283-295. [Abstract] [PDF] [References]  

Barbara C. Garland and Robert A. Westbrook

An Exploration of Client Satisfaction in a Nonprofit Context
Journal of the Academy of Marketing Science 1989 17: 297-303. [Abstract] [PDF] [References]  

William R. Forrester, Jr and William B. Locander

Effects of Sales Presentation Topic on Cognitive Responses in Industrial Buying Groups
Journal of the Academy of Marketing Science 1989 17: 305-313. [Abstract] [PDF] [References]  

Daniel L. Sherrell, Joseph F. Hair, Jr, and Mitch Griffin

Marketing Academicians' Perceptions of Ethical Research and Publishing Behavior
Journal of the Academy of Marketing Science 1989 17: 315-324. [Abstract] [PDF] [References]  

O.C. Ferrell, George H. Lucas, Jr, and Alan J. Bush

Distinguishing Market Segments to Assess Price Responsiveness
Journal of the Academy of Marketing Science 1989 17: 325-331. [Abstract] [PDF] [References]  

John J. Burnett

Retirement versus Age: Assessing the Efficacy of Retirement as a Segmentation Variable
Journal of the Academy of Marketing Science 1989 17: 333-343. [Abstract] [PDF] [References]  

William A. Weeks, Lawrence B. Chonko, and Lynn R. Kahle

Performance Congruence and Value Congruence Impact on Sales Force Annual Sales
Journal of the Academy of Marketing Science 1989 17: 345-351. [Abstract] [PDF] [References]  

A. Dwayne Ball and Timothy L. Wilson

Book Reviews : Issues in Pricing: Theory and Research by Timothy M. Devinney (Lexington, MA: Lexington Books, 1988, 412 pp., $55.00)
Journal of the Academy of Marketing Science 1989 17: 353-354. [PDF]  

Jon M. Hawes

Book Reviews : Sales Management: Analysis and Decision Making by Thomas N. Ingram and Raymond W. LaForge (Chicago: The Dryden Press, 1989, 752 pp., $45.95)
Journal of the Academy of Marketing Science 1989 17: 354. [PDF]  

Book Reviews : Cognitive and Affective Responses to Advertising edited by Patricia Cafferata and Alice Tybout (Lexington, Mass.: Lexington Books, 1989, 414 pp., $59.00)
Journal of the Academy of Marketing Science 1989 17: 354-356. [PDF]  

Stephen S. Batory

Book Reviews : Decisions in Marketing Cases and Text/Second Edition by Ring, Lawrence; Derek A. Newton; Neil H. Borden, Jr.; Paul W. Farris (Homewood, IL, BPI/IRWIN, 1989,955 pp., $38.95)
Journal of the Academy of Marketing Science 1989 17: 356. [PDF]  

M. Carole Macklin

Book Reviews : Children as Consumers: Insights and Implications by James U. McNeal (Lexington, MA: Lexington Books, D.C. Heath and Company, 1987,211 pp., $29.95)
Journal of the Academy of Marketing Science 1989 17: 356-357. [PDF]  

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