Henry Assael and Michael A. Kamins

Effects of Appeal Type and Involvement on Product Disconfirmation: A Cognitive Response Approach Through Product Trial
Journal of the Academy of Marketing Science 1989 17: 197-207. [Abstract] [PDF] [References]  

Joseph J. Belonax, JR and Rajshekhar G. Javalgi

The Influence of Involvement and Product Class Quality on Consumer Choice Sets
Journal of the Academy of Marketing Science 1989 17: 209-216. [Abstract] [PDF] [References]  

Susan M. Petroshius and Kenneth E. Crocker

An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations
Journal of the Academy of Marketing Science 1989 17: 217-225. [Abstract] [PDF] [References]  

JoAnne Stilley Hopper, Alvin C. Burns, and Daniel L. Sherrell

An Assessment of the Reliability and Validity of Husband and Wife Self-Report Purchase Decision Making Measures
Journal of the Academy of Marketing Science 1989 17: 227-234. [Abstract] [PDF] [References]  

Pradeep K. Tyagi

The Effects of Appeals, Anonymity, and Feedback on Mail Survey Response Patterns from Salespeople
Journal of the Academy of Marketing Science 1989 17: 235-241. [Abstract] [PDF] [References]  

Robert J. Thomas

Industrial Market Segmentation on Buying Center Purchase Responsibilities
Journal of the Academy of Marketing Science 1989 17: 243-252. [Abstract] [PDF] [References]  

Saul Klein

A Transaction Cost Explanation of Vertical Control in International Markets
Journal of the Academy of Marketing Science 1989 17: 253-260. [Abstract] [PDF] [References]  

A. Dwayne Ball and Ron Hampton

Book Reviews : Competitor Intelligence—How to Get It-How to Use It by Leonard M. Fuld (New York: John Wiley & Sons, 1985, 479 pp., $24.95)
Journal of the Academy of Marketing Science 1989 17: 261. [PDF]  

William W. Curtis

Book Reviews : Analysis for Marketing Planning by Donald R. Lehmann and Russell S. Winer (Plano, Texas: Business Publications, Inc., 1988, 175 pp., $16.95)
Journal of the Academy of Marketing Science 1989 17: 261-262. [PDF]  

Dwayne Ball

Book Reviews : Basic Marketing Research by Gilbert A. Churchill (Chicago: Dryden, 1988, 765 pp., $47.35)
Journal of the Academy of Marketing Science 1989 17: 262-263. [PDF]  

Jamshid C. Hosseini

Book Reviews : Market Research and Analysis Third Edition by Donald R. Lehmann (Boston: Irwin, 1989, 879 pp., $40.95)
Journal of the Academy of Marketing Science 1989 17: 263. [PDF]  

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