Nigel F. Piercy

The Power and Politics of Sales Forecasting: Uncertainty Absorption and the Power of the Marketing Department
Journal of the Academy of Marketing Science 1989 17: 109-120. [Abstract] [PDF] [References]  

Barbara C. Perdue

The Size and Composition of the Buying Firm's Negotiation Team in Rebuys of Component Parts
Journal of the Academy of Marketing Science 1989 17: 121-128. [Abstract] [PDF] [References]  

Bronislaw J. Verhage, Lee D. Dahringer, and Edward W. Cundiff

"Will a Global Marketing Strategy Work? An Energy Conservation Perspective"
Journal of the Academy of Marketing Science 1989 17: 129-136. [Abstract] [PDF] [References]  

George J. Avlonitis and Kevin A. Boyle

Linkages Between Sales Management Tools and Practices: Some Evidence from British Companies
Journal of the Academy of Marketing Science 1989 17: 137-145. [Abstract] [PDF] [References]  

W. Theodore Cummings, Donald W. Jackson, Jr, and Lonnie L. Ostrom

Examining Product Managers' Job Satisfaction and Performance Using Selected Organizational Behavior Variables
Journal of the Academy of Marketing Science 1989 17: 147-156. [Abstract] [PDF] [References]  

Kofi Q. Dadzie

Demarketing Strategy in Shortage Marketing Environment
Journal of the Academy of Marketing Science 1989 17: 157-165. [Abstract] [PDF] [References]  

Raymond W. LaForge, Charles W. Lamb, Jr, David W. Cravens, and William C. Moncrief, III

Improving Judgment-Based Salesforce Decision Model Applications
Journal of the Academy of Marketing Science 1989 17: 167-177. [Abstract] [PDF] [References]  

Alan R. Wiman and Larry M. Newman

Television Advertising Exposure and Children's Nutritional Awareness
Journal of the Academy of Marketing Science 1989 17: 179-188. [Abstract] [PDF] [References]  

Teresa A. Swartz and Stephen W. Brown

Consumer and Provider Expectations and Experiences in Evaluating Professional Service Quality
Journal of the Academy of Marketing Science 1989 17: 189-195. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.