Bill Darden

From the Editor
Journal of the Academy of Marketing Science 1988 16: i. [PDF]  

Robert E. Hite, Norman O. Schultz, and Judith A. Weaver

A Content Analysis of CPA Advertising in National Print Media From 1979 to 1984
Journal of the Academy of Marketing Science 1988 16: 1-15. [Abstract] [PDF] [References]  

Peter M. Banting and Paul A. Dion

The Purchasing Agent: Friend or Foe to the Salesperson?
Journal of the Academy of Marketing Science 1988 16: 16-22. [Abstract] [PDF] [References]  

Edward J. Mayo, Lance P. Jarvis, and James A. Xander

Beyond the Gravity Model
Journal of the Academy of Marketing Science 1988 16: 23-29. [Abstract] [PDF] [References]  

L. Lynn Judd and Bobby C. Vaught

Three Differential Variables and their Relation to Retail Strategy and Profitability
Journal of the Academy of Marketing Science 1988 16: 30-37. [Abstract] [PDF] [References]  

Myron Glassman and John B. Ford

Research Notes: An Empirical Investigation Of Bogus Recall
Journal of the Academy of Marketing Science 1988 16: 38-41. [Abstract] [PDF] [References]  

Raymond Hubbard and Eldon L. Little

Research Notes: Cash Prizes and Mail Survey Response Rates: A Threshold Analysis
Journal of the Academy of Marketing Science 1988 16: 42-44. [Abstract] [PDF] [References]  

Essam Mahmoud, Gillian Rice, and Naresh Malhotra

Emerging lssues in Sales Forecasting and Decision Support Systems
Journal of the Academy of Marketing Science 1988 16: 47-61. [Abstract] [PDF] [References]  

John T. Mentzer

Forecasting with Adaptive Extended Exponential Smoothing
Journal of the Academy of Marketing Science 1988 16: 62-70. [Abstract] [PDF] [References]  

David J. Wright

Decision Support Oriented Sales Forecasting Methods
Journal of the Academy of Marketing Science 1988 16: 71-78. [Abstract] [PDF] [References]  

Zoher E. Shipchandler and James S. Moore

Examining the Effects of Regression Procedures on the Temporal Stability of Parameter Estimates in Marketing Models
Journal of the Academy of Marketing Science 1988 16: 79-87. [Abstract] [PDF] [References]  

Michael D. Geurts

The Impact of Misrepresentative Data Patterns on Sales Forecasting Accuracy
Journal of the Academy of Marketing Science 1988 16: 88-94. [Abstract] [PDF] [References]  

Benito E. Flores and Edna M. White

A Framework for the Combination of Forecasts
Journal of the Academy of Marketing Science 1988 16: 95-103. [Abstract] [PDF] [References]  

Essam Mahmoud

Reviews of Software and Books: Review of Selected Software for Sales Forecasting and Decision Support Systems
Journal of the Academy of Marketing Science 1988 16: 104-109. [PDF] [References]  

Essam Mahmoud and Essam Mahmoud

Book Review : The Modern Forecaster, the Forecasting Process Through Data Analysis
Journal of the Academy of Marketing Science 1988 16: 109-111. [PDF] [References]  

Gillian Rice

Book Review : The Handbook of Forecasting: a Manager's Guide
Journal of the Academy of Marketing Science 1988 16: 111-113. [PDF] [References]  

Paul E. Green and Abba M. Krieger

Choice Rules and Sensitivity Analysis in Conjoint Simulators
Journal of the Academy of Marketing Science 1988 16: 114-127. [Abstract] [PDF] [References]  

Vithala R. Rao, Jerry Wind, and Wayne S. DeSarbo

A Customized Market Response Model: Development, Estimation, and Empirical Testing
Journal of the Academy of Marketing Science 1988 16: 128-140. [Abstract] [PDF] [References]  

Joseph O. Rentz

An Exploratory Study of the Generalizability of Selected Marketing Measures
Journal of the Academy of Marketing Science 1988 16: 141-150. [Abstract] [PDF] [References]  

Kent B. Monroe and William B. Dodds

A Research Program for Establishing the Validity of the Price-Quality Relationship
Journal of the Academy of Marketing Science 1988 16: 151-163. [Abstract] [PDF]  

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