Irene Lange

From The Editor
Journal of the Academy of Marketing Science 1988 16: i. [PDF]  

Sharon E. Beatty and Lynn R. Kahle

Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit
Journal of the Academy of Marketing Science 1988 16: 1-10. [Abstract] [PDF] [References]  

Ishmael P. Akaah

Cluster Analysis Versus Q-Type Factor Analysis As A Disaggregation Method In Hybrid Conjoint Modeling: An Empirical Investigation
Journal of the Academy of Marketing Science 1988 16: 11-18. [Abstract] [PDF] [References]  

A. Coskun Samli, Dhruv Grewal, and Sanjeev K. Mathur

International Industrial Buyer Behavior. An Exploration and a Proposed Model
Journal of the Academy of Marketing Science 1988 16: 19-29. [Abstract] [PDF] [References]  

Del I. Hawkins, Kenneth A. Coney, and Donald W. Jackson, JR

The Impact of Monetary Inducement on Uninformed Response Error
Journal of the Academy of Marketing Science 1988 16: 30-35. [Abstract] [PDF] [References]  

R.A. Lakshmi-Ratan and Easwar lyer

Similarity Analysis of Cognitive Scripts
Journal of the Academy of Marketing Science 1988 16: 36-42. [Abstract] [PDF] [References]  

Terry Clark

The Concept of a Marketing Crisis
Journal of the Academy of Marketing Science 1988 16: 43-48. [Abstract] [PDF] [References]  

Harrie Vredenburg and Judith J. Marshall

Extending the External Validity of the FITD Effect to the Industrial Marketplace
Journal of the Academy of Marketing Science 1988 16: 49-56. [Abstract] [PDF] [References]  

Jerri Hayes Bullard and William E. Snizek

Factors Affecting the Acceptability of Advertisements among Professionals
Journal of the Academy of Marketing Science 1988 16: 57-63. [Abstract] [PDF] [References]  

Michael A. Kamins and Lawrence J. Marks

An Examination into the Effectiveness of Two-Sided Comparative Price Appeals
Journal of the Academy of Marketing Science 1988 16: 64-71. [Abstract] [PDF] [References]  

Craig A. Kelley

An Investigation of Consumer Product Warranties as Market Signals of Product Reliability
Journal of the Academy of Marketing Science 1988 16: 72-78. [Abstract] [PDF] [References]  

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