Index by Author: Jan 1988; 16 (1) [Table of Contents]

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

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B

Babakus, Emin [Abstract] [PDF] [References]

Bagozzi, Richard P. [Abstract] [PDF] [References]

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C

Carroll, J. Douglas [Abstract] [PDF] [References]

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D

Darden, William R. [Abstract] [PDF] [References]

DeSarbo, Wayne S. [Abstract] [PDF] [References]

Dodds, William B. [Abstract] [PDF] [References]

Dorsch, Michael J. [Abstract] [PDF] [References]

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F

Ferguson, Carl E., JR [Abstract] [PDF] [References]

Fox, Richard J. [Abstract] [PDF] [References]

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G

Green, Paul E. [Abstract] [PDF] [References]

Green, Paul E. [Abstract] [PDF] [References]

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K

Krieger, Abba M. [Abstract] [PDF] [References]

Kumar, V. [Abstract] [PDF] [References]

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L

Locander, William B. [Abstract] [PDF] [References]

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M

Malhotra, Naresh K. [Abstract] [PDF] [References]

Malhotra, Naresh K. [Abstract] [PDF] [References]

Monroe, Kent B. [Abstract] [PDF] [References]

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R

Rao, Vithala R. [Abstract] [PDF] [References]

Rentz, Joseph O. [Abstract] [PDF] [References]

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W

Wind, Jerry [Abstract] [PDF] [References]

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Y

Youjae Yi, [Abstract] [PDF] [References]

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Z

Zinkhan, George M. [Abstract] [PDF] [References]