Naresh K. Malhotra

Introduction By Guest Editor: The State-of-the-Art in Marketing Research
Journal of the Academy of Marketing Science 1988 16: 1-3. [Abstract] [PDF] [References]  

Naresh K. Malhotra

Some Observations on the State of the Art in Marketing Research
Journal of the Academy of Marketing Science 1988 16: 4-24. [Abstract] [PDF] [References]  

Paul E. Green and J. Douglas Carroll

A Simple Procedure for Finding a Composite of Several Multidimensional Scaling Solutions
Journal of the Academy of Marketing Science 1988 16: 25-35. [Abstract] [PDF] [References]  

George M. Zinkhan and William B. Locander

ESSCA: A Multidimensional Analysis Tool for Marketing Research
Journal of the Academy of Marketing Science 1988 16: 36-46. [Abstract] [PDF] [References]  

Richard J. Fox

Perceptual Mapping Using The Basic Structure Matrix Decomposition
Journal of the Academy of Marketing Science 1988 16: 47-59. [Abstract] [PDF] [References]  

William R. Darden and Michael J. Dorsch

Useful Component Analysis: Graphical Views of Marketing Data
Journal of the Academy of Marketing Science 1988 16: 60-73. [Abstract] [PDF] [References]  

Richard P. Bagozzi and Youjae Yi

On the Evaluation of Structural Equation Models
Journal of the Academy of Marketing Science 1988 16: 74-94. [Abstract] [PDF] [References]  

Emin Babakus and Carl E. Ferguson, JR

On Choosing the Appropriate Measure of Association When Analyzing Rating Scale Data
Journal of the Academy of Marketing Science 1988 16: 95-102. [Abstract] [PDF] [References]  

V. Kumar

A Decision Model for Evaluating Job Alternatives
Journal of the Academy of Marketing Science 1988 16: 103-113. [Abstract] [PDF] [References]  

Paul E. Green and Abba M. Krieger

Choice Rules and Sensitivity Analysis in Conjoint Simulators
Journal of the Academy of Marketing Science 1988 16: 114-127. [Abstract] [PDF] [References]  

Vithala R. Rao, Jerry Wind, and Wayne S. DeSarbo

A Customized Market Response Model: Development, Estimation, and Empirical Testing
Journal of the Academy of Marketing Science 1988 16: 128-140. [Abstract] [PDF] [References]  

Joseph O. Rentz

An Exploratory Study of the Generalizability of Selected Marketing Measures
Journal of the Academy of Marketing Science 1988 16: 141-150. [Abstract] [PDF] [References]  

Kent B. Monroe and William B. Dodds

A Research Program for Establishing the Validity of the Price-Quality Relationship
Journal of the Academy of Marketing Science 1988 16: 151-168. [Abstract] [PDF] [References]  

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