Del I. Hawkins, Roger J. Best, and Charles M. Lillis

The Nature and Measurement of Marketing Productivity in Consumer Durables Industries: A Firm Level Analysis
Journal of the Academy of Marketing Science 1987 15: 1-8. [Abstract] [PDF] [References]  

David M. Andrus, Daylin J. Butler, and D. Wayne Norvell

The Comparative Test in Marketing Research and Theory Development
Journal of the Academy of Marketing Science 1987 15: 9-14. [Abstract] [PDF] [References]  

Guntalee Wechasara, William H. Motes, and Unal O. Boya

Examing the Effects of Positive Social Labeling, Time, and Request Sizes on Compliance in a Multistage Marketing Survey Context
Journal of the Academy of Marketing Science 1987 15: 15-21. [Abstract] [PDF] [References]  

C. Anthony Di Benedetto

Modeling Rationality in Marketing Decision-Making with Game Theory
Journal of the Academy of Marketing Science 1987 15: 22-32. [Abstract] [PDF] [References]  

Gordon C. Bruner

The Effect of Problem Recognition Style on Information Seeking
Journal of the Academy of Marketing Science 1987 15: 33-41. [Abstract] [PDF] [References]  

Patrick L. Schul

An Investigation of Path-Goal Leadership Theory and Its Impact on Intrachannel Conflict and Satisfaction
Journal of the Academy of Marketing Science 1987 15: 42-52. [Abstract] [PDF] [References]  

M. Joseph Sirgy

A Social Cognition Model of Consumer Problem Recognition
Journal of the Academy of Marketing Science 1987 15: 53-61. [Abstract] [PDF] [References]  

Kevin F McCrohan and James D. Smith

Consumer Participation in the Informal Economy
Journal of the Academy of Marketing Science 1987 15: 62-68. [Abstract] [PDF] [References]  

J. Dale Molander

Book Reviews : Concepts of Strategic Management: Planning and Implementation by Lloyd L. Byars (New York, Harper and Row Publishers, 1984, 320 pgs., $17.95)
Journal of the Academy of Marketing Science 1987 15: 69. [PDF]  

Andrew Gross

Book Reviews : Advances in International Marketing, Vol. 1., 1986 by S. Tamer Cavusgil, Ed. (Greenwhich CT: JAI Press, Inc., 1986; 300 pp. $27.25)
Journal of the Academy of Marketing Science 1987 15: 69-70. [PDF]  

F. Anthony Bushman

Book Reviews : New Products Management, Second edition by Merle C. Crawford (Homewood: Irwin; 1987 $36.95)
Journal of the Academy of Marketing Science 1987 15: 70-71. [PDF]  

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