Robert F. Lusch and Gene R. Laczniak

The Evolving Marketing Concept, Competitive Intensity and Organizational Performance
Journal of the Academy of Marketing Science 1987 15: 1-11. [Abstract] [PDF] [References]  

O.C. Ferrell and George H. Lucas, Jr

An Evaluation of Progress in the Development of a Definition of Marketing
Journal of the Academy of Marketing Science 1987 15: 12-23. [Abstract] [PDF] [References]  

Marsha L. Richins

A Multivariate Analysis of Responses to Dissatisfaction
Journal of the Academy of Marketing Science 1987 15: 24-31. [Abstract] [PDF] [References]  

Chankon Kim and Majeed Khoury

Task Complexity and Contingent Information Processing in the Case of Couple's Decision Making
Journal of the Academy of Marketing Science 1987 15: 32-43. [Abstract] [PDF] [References]  

Bob T.W. Wu and Susan M. Petroshius

The Halo Effect in Store Image Measurement
Journal of the Academy of Marketing Science 1987 15: 44-51. [Abstract] [PDF] [References]  

William R. Darden and Roy D. Howell

Socialization Effects of Retail Work Experience on Shopping Orientations
Journal of the Academy of Marketing Science 1987 15: 52-63. [PDF] [References]  

R. Kenneth Teas

Magnitude Scaling of the Dependent Variable in Decompositional Multiattribute Preference Models
Journal of the Academy of Marketing Science 1987 15: 64-73. [PDF] [References]  

Gerald Albaum

Do Source and Anonymity Affect Mail Survey Results?
Journal of the Academy of Marketing Science 1987 15: 74-81. [Abstract] [PDF] [References]  

Robert J. Sutton

Research Notes: Using Empirical Data to Investigate the Likelihood of Brands Being Admitted or Readmitted into an Established Evoked Set
Journal of the Academy of Marketing Science 1987 15: 82-89. [Abstract] [PDF] [References]  

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