John T. Mentzer

Journal of the Academy of Marketing Science Special Issue On: Microcomputers in Marketing Editor's Comment
Journal of the Academy of Marketing Science 1987 15: i. [PDF]  

John T. Mentzer, Camille P. Schuster, and David J. Roberts

Microcomputer Versus Mainframe Usage by Marketing Professionals
Journal of the Academy of Marketing Science 1987 15: 1-9. [Abstract] [PDF] [References]  

David L. Kurtz and Louis E. Boone

The Current Status of Microcomputer Usage in the Marketing Programs of AACSB-Accredited Colleges and Universities
Journal of the Academy of Marketing Science 1987 15: 10-15. [Abstract] [PDF] [References]  

Robert F. Dyer

An Integrated Design for Personal Computers in the Marketing Curriculum
Journal of the Academy of Marketing Science 1987 15: 16-24. [Abstract] [PDF] [References]  

Elaine Sherman and Nejdet Delener

The Impact of Demographics on Household Personal Computer Purchasing Decisions
Journal of the Academy of Marketing Science 1987 15: 25-32. [Abstract] [PDF] [References]  

Thomas W. Whipple and Karen A. Simmons

Using the Analytic Hierarchy Process to Assess Gender Differences in the Evaluation of Microcomputer Vendors
Journal of the Academy of Marketing Science 1987 15: 33-41. [Abstract] [PDF] [References]  

Martin D. Goslar

Marketing and The Adoption of Microcomputers: An Application of Diffusion Theory
Journal of the Academy of Marketing Science 1987 15: 42-48. [Abstract] [PDF] [References]  

Robert H. Collins

Salesforce Support Systems: Potential Applications to Increase Productivity
Journal of the Academy of Marketing Science 1987 15: 49-54. [Abstract] [PDF] [References]  

Margery Steinberg and Richard E. Plank

Expert Systems: The Integrative Sales Management Tool of the Future
Journal of the Academy of Marketing Science 1987 15: 55-62. [Abstract] [PDF] [References]  

Stephen W. Clopton and Hiram C. Barksdale, JR

Microcomputer Based Methods For Dyadic Interaction Research in Marketing
Journal of the Academy of Marketing Science 1987 15: 63-68. [Abstract] [PDF] [References]  

Naresh K. Malhotra, Armen Tashchian, and Essam Mahmoud

The Integration of Microcomputers in Marketing Research and Decision Making
Journal of the Academy of Marketing Science 1987 15: 69-82. [Abstract] [PDF] [References]  

Douglass K. Hawes

The Role of Marketing in Facilitating the Diffusion of Microcomputers and "The Information Society"
Journal of the Academy of Marketing Science 1987 15: 83-90. [Abstract] [PDF] [References]  

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