Yao Apasu

The Importance of Value Structures in the Perception of Rewards by Industrial Salespersons
Journal of the Academy of Marketing Science 1987 15: 1-10. [Abstract] [PDF] [References]  

James M. Hunt and Michael F. Smith

The Persuasive Impact Of Two-Sided Selling Appeals For An Unknown Brand Name
Journal of the Academy of Marketing Science 1987 15: 11-18. [Abstract] [PDF] [References]  

Gordon J. Badovick and Sharon E. Beatty

Shared Organizational Values: Measurement and Impact Upon Strategic Marketing Implementation
Journal of the Academy of Marketing Science 1987 15: 19-26. [Abstract] [PDF] [References]  

John H. Holmes and Kenneth E. Crocker

Predispositions and the Comparative Effectiveness of Rational, Emotional and Discrepant Appeals for Both High Involvement and Low Involvement Products
Journal of the Academy of Marketing Science 1987 15: 27-35. [Abstract] [PDF] [References]  

Mark E. Slama and Armen Tashchian

Validating the S-O-R Paradigm for Consumer Involvement With a Convenience Good
Journal of the Academy of Marketing Science 1987 15: 36-45. [Abstract] [PDF] [References]  

Glen R. Jarboe and Carl D. McDaniel

A Profile of Browsers in Regional Shopping Malls
Journal of the Academy of Marketing Science 1987 15: 46-53. [Abstract] [PDF] [References]  

David R. Rink

An Improved Preference Data Collection Method: Balanced Incomplete Block Designs
Journal of the Academy of Marketing Science 1987 15: 54-61. [Abstract] [PDF] [References]  

Douglass K. Hawes

Profiling Visa and MasterCard Holders: An Overview of Changes -1973 to 1984, and Some Thoughts for Future Research 1
Journal of the Academy of Marketing Science 1987 15: 62-69. [Abstract] [PDF] [References]  

William F. Grazer and M. Ronald Stiff

Statistical Analysis and Design in Marketing Journal Articles
Journal of the Academy of Marketing Science 1987 15: 70-73. [Abstract] [PDF] [References]  

Robert H. Luke and E. Reed Doke

Marketing Journal Hierarchies: Faculty Perceptions, 1986-87
Journal of the Academy of Marketing Science 1987 15: 74-78. [Abstract] [PDF] [References]  

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