Irene Lange

From the Editor
Journal of the Academy of Marketing Science 1986 14: i. [PDF]  

Joseph A. Bellizzi and Robert E. Hite

Convenience Consumption and Role Overload Convenience
Journal of the Academy of Marketing Science 1986 14: 1-9. [Abstract] [PDF] [References]  

Jeffrey S. Bracker and John N. Pearson

The Impact of Franchising on the Financial Performance of Small Firms
Journal of the Academy of Marketing Science 1986 14: 10-17. [Abstract] [PDF] [References]  

Kenneth E. Crocker

The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services
Journal of the Academy of Marketing Science 1986 14: 18-27. [Abstract] [PDF] [References]  

Troy A. Festervand, Don R. Snyder, and John D. Tsalikis

Influence of Catalog VS. Store Shopping and Prior Satisfaction on Perceived Risk
Journal of the Academy of Marketing Science 1986 14: 28-36. [Abstract] [PDF] [References]  

Jon M. Hawes and James R. Lumpkin

Perceived Risk and the Selection of a Retail Patronage Mode
Journal of the Academy of Marketing Science 1986 14: 37-42. [Abstract] [PDF] [References]  

William E. Kilbourne

An Exploratory Study of the Effect of Sex Role Stereotyping on Attitudes Toward Magazine Advertisements
Journal of the Academy of Marketing Science 1986 14: 43-46. [Abstract] [PDF] [References]  

Cumulative Bibliography: Vol 1 Vol 14, No. 1 (Spring 1986)
Journal of the Academy of Marketing Science 1986 14: 47-59. [PDF]  

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