Irene Lange

From the Editor
Journal of the Academy of Marketing Science 1985 13: i. [PDF]  

Alan J. Dubinsky and Michael Levy

Ethics in Retailing: Perceptions of Retail Salespeople
Journal of the Academy of Marketing Science 1985 13: 1-16. [PDF] [References]  

Edward R. Bruning, Mary L. Kovacic, and Larry E. Oberdick

Segmentation Analysis of Domestic Airline Passenger Markets
Journal of the Academy of Marketing Science 1985 13: 17-31. [PDF] [References]  

George C. Hozier, JR and Donald E. Stem, JR

General Retail Patronage Loyalty as a Determinant of Consumer Outshopping Behavior
Journal of the Academy of Marketing Science 1985 13: 32-46. [PDF] [References]  

P. Rajan Varadarajan

Product Effort and Promotion Effort Hypotheses: An Empirical Investigation
Journal of the Academy of Marketing Science 1985 13: 47-61. [PDF] [References]  

Ken Kono

Are Generics Buyers Deal-Prone? On a Relationship Between Generics Purchase and Deal-Proneness
Journal of the Academy of Marketing Science 1985 13: 62-74. [PDF] [References]  

Paul J. Hensel and Alan J. Dubinsky

Identification and Classification of Problems Associated With Evaluating Social Marketing Efforts
Journal of the Academy of Marketing Science 1985 13: 75-90. [PDF] [References]  

Robert M. Cosenza

Family Decision Making Decision Dominance Structure Analysis - An Extension
Journal of the Academy of Marketing Science 1985 13: 91-103. [PDF] [References]  

M. Joseph Sirgy

A Conceptualization of the Consumer Behavior Discipline
Journal of the Academy of Marketing Science 1985 13: 104-121. [PDF] [References]  

R. Kenneth Teas

An Analysis of the Temporal Stability and Structural Reliability of Metric Conjoint Analysis Procedures
Journal of the Academy of Marketing Science 1985 13: 122-142. [PDF] [References]  

Venkatakrishna V. Bellur, Radharao Chaganti, Rajeswararao Chaganti, and Saraswati P. Singh

Strategic Adaptations to Price Controls: The Case of Indian Drug Industry
Journal of the Academy of Marketing Science 1985 13: 143-159. [PDF] [References]  

Alan J. Dubinsky, Thomas N. Ingram, and William Rudelius

Ethics in Industrial Selling: How Product and Service Salespeople Compare
Journal of the Academy of Marketing Science 1985 13: 160-170. [PDF] [References]  

Hazel F. Ezell and Giselle D. Russell

Single and Multiple Person Household Shoppers: A Focus on Grocery Store Selection Criteria and Grocery Shopping Attitudes and Behavior
Journal of the Academy of Marketing Science 1985 13: 171-187. [PDF] [References]  

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