Phillip E. Downs and Joel B. Haynes

Examining Retail Image Before and After a Repositioning Strategy
Journal of the Academy of Marketing Science 1984 12: 1-24. [PDF] [References]  

T.K. Clarke

Situational Factors Affecting Preschoolers' Responses to Advertising
Journal of the Academy of Marketing Science 1984 12: 25-40. [PDF] [References]  

Gary L. Sullivan and P.J. O'Connor

A Structural Assessment of the Original and a Modified Version of the CAD Scale
Journal of the Academy of Marketing Science 1984 12: 41-51. [PDF] [References]  

Alan J. Dubinsky, Thomas N. Ingram, and Charles H. Fay

An Empirical Examination of the Assumed Job Tenure-Vocational Maturity Linkage in the Industrial Sales Force
Journal of the Academy of Marketing Science 1984 12: 52-62. [PDF] [References]  

Ved Prakash

Validity and Reliability of the Confirmation of Expectations Paradigm As a Determinant of Consumer Satisfaction
Journal of the Academy of Marketing Science 1984 12: 63-76. [PDF] [References]  

Kathleen A. Krentler and Joseph P. Guiltinan

Strategies For Tangibilizing Retail Services: An Assessment
Journal of the Academy of Marketing Science 1984 12: 77-92. [PDF] [References]  

Marjorie Caballero and Paul J. Solomon

A Longitudinal View of Women's Role Portrayal In Television Advertising
Journal of the Academy of Marketing Science 1984 12: 93-108. [PDF] [References]  

George P. Moschis and Roy L. Moore

Anticipatory Consumer Socialization
Journal of the Academy of Marketing Science 1984 12: 109-123. [PDF] [References]  

Roger Calantone and Rene Darmon

Salesforce Decisions: A Markovian Approach
Journal of the Academy of Marketing Science 1984 12: 124-144. [PDF] [References]  

Andreas W. Falkenberg

Modeling Market Share: A Study of the Japanese and U.S. Performance In The U.S. Auto Market
Journal of the Academy of Marketing Science 1984 12: 145-160. [PDF] [References]  

Lester A. Neidell, Louis E. Boone, and James W. Cagley

Consumer Responses to Generic Products
Journal of the Academy of Marketing Science 1984 12: 161-176. [Abstract] [PDF] [References]  

Steven P. Schnaars and Leon G. Schiffman

An Application of a Segmentation Design Based on a Hybrid of Canonical Correlation and Simple Crosstabulation
Journal of the Academy of Marketing Science 1984 12: 177-189. [PDF] [References]  

Terry C. Wilson

Collecting Conjoint Data Through Telephone Interviews
Journal of the Academy of Marketing Science 1984 12: 190-199. [PDF] [References]  

Jon M. Hawes and James R. Lumpkin

Understanding the Outshopper
Journal of the Academy of Marketing Science 1984 12: 200-217. [PDF] [References]  

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