Ved Prakash and John W. Lounsbury

The Role of Expectations in The Determination of Consumer Satisfaction
Journal of the Academy of Marketing Science 1984 12: 1-17. [PDF] [References]  

Mary Ann Lederhaus

Improving Marketing Channel Control Through Power and Exchange
Journal of the Academy of Marketing Science 1984 12: 18-34. [PDF] [References]  

Ronald B. Marks

Consumer Response to Physicians' Advertisements
Journal of the Academy of Marketing Science 1984 12: 35-52. [PDF] [References]  

Lynn O'Reilly, Margaret Rucker, Rhonda Hughes, Marge Gorang, and Susan Hand

The Relationship of Psychological and Situational Variables to Usage of a Second- Order Marketing System
Journal of the Academy of Marketing Science 1984 12: 53-76. [PDF] [References]  

Arthur J. Adams and Subhash C. Lonial

Investigation of Giving Behavior to United Way Using Log-Linear Modeling and Discriminant Analysis: An Empirical Study
Journal of the Academy of Marketing Science 1984 12: 77-88. [PDF] [References]  

Robert A. Swerdlow

Star Studded Advertising: Is It Worth the Effort?
Journal of the Academy of Marketing Science 1984 12: 89-102. [PDF]  

Arthur J. Adams

Using the Calendar to Improve Sales Forecasts
Journal of the Academy of Marketing Science 1984 12: 103-112. [PDF] [References]  

William H. Motes and Arch G. Woodside

Bottom Line Research for Advertising Media Decisions
Journal of the Academy of Marketing Science 1984 12: 113-122. [PDF] [References]  

James C. Johnson and Kenneth C. Schneider

Those Who Can, Do — Those Who Can't ...: Marketing Professors and the Robinson-Patman Act
Journal of the Academy of Marketing Science 1984 12: 123-138. [PDF]  

Irene Lange

From the Editor
Journal of the Academy of Marketing Science 1984 12: 140. [PDF]  

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