Jack J. Kasulis and Marie Adele Hughes

Husband-Wife Influence in Selecting a Family Professional
Journal of the Academy of Marketing Science 1984 12: 115-127. [PDF] [References]  

Maurice G. Clabaugh, JR and Joanna R. Wallace

MOIP: A Framework for Curricula Planning in an Academic Market
Journal of the Academy of Marketing Science 1984 12: 128-144. [PDF] [References]  

R. Eric Reidenbach, M. Bixby Cooper, and Mary Carolyn Harrison

A Factor Analytic Comparison of Outshopping Behavior in Larger Retail Trade Areas
Journal of the Academy of Marketing Science 1984 12: 145-158. [PDF] [References]  

Benoy Joseph and Shailesh J. Vyas

Concurrent Validity of a Measure of Innovative Cognitive Style
Journal of the Academy of Marketing Science 1984 12: 159-175. [PDF] [References]  

James U. McNeal and Stephen W. McDaniel

An Analysis of Need-Appeals in Television Advertising
Journal of the Academy of Marketing Science 1984 12: 176-190. [PDF] [References]  

Nazim U. Ahmed

An Efficient 0-1 Integer Programming Algorithm for Advertising Media Selection
Journal of the Academy of Marketing Science 1984 12: 191-204. [PDF] [References]  

Susan E. Holland

An Exploratory Study of Products Used for Enjoyment and Enhancement Purposes I. Reasons for Choice Among Brands
Journal of the Academy of Marketing Science 1984 12: 205-217. [PDF] [References]  

Joseph A. Bellizzi and Ronald W. Hasty

Student Perceptions of Questionable Personal Selling Practices
Journal of the Academy of Marketing Science 1984 12: 218-226. [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.