James B. Wiley

Toward Upgrading the Quality of Consumer Decision-Making
Journal of the Academy of Marketing Science 1984 12: 1-10. [PDF] [References]  

Pradeep K. Korgaonkar

Consumer Shopping Orientations, Non-Store Retailers, and Consumers' Patronage Intentions: A Multivariate Investigation
Journal of the Academy of Marketing Science 1984 12: 11-22. [PDF] [References]  

Ronald L. Earl and William M. Pride

Do Disclosure Attempts Influence Claim Believability and Perceived Advertiser Credibility?
Journal of the Academy of Marketing Science 1984 12: 23-37. [PDF] [References]  

Olga Quintana

Co-Production : A Viable Consideration for Developing Nations
Journal of the Academy of Marketing Science 1984 12: 38-48. [PDF] [References]  

Michael A. McGinnis, Myron Gable, and R. Burt Madden

Improving the Profitability of Retail Merchandising Decisions- Revisited
Journal of the Academy of Marketing Science 1984 12: 49-57. [PDF] [References]  

Japhet H. Nkonge

How Communication Medium and Message Format Affect Corrective Advertising
Journal of the Academy of Marketing Science 1984 12: 58-68. [PDF] [References]  

Dan Sarel and Joseph Yassour

Choosing Between Discrete Marketing Policy Alternatives Under Uncertain Market Response Conditions
Journal of the Academy of Marketing Science 1984 12: 69-84. [PDF] [References]  

Michael Levy and George W. Jones, JR

The Effect on Sales of Changes in a "Push" Marketing Strategy in a Marketing Channel Context
Journal of the Academy of Marketing Science 1984 12: 85-105. [PDF] [References]  

Steven J. Skinner, O.C. Ferrell, and William M. Pride

Personal and Nonpersonal Incentives in Mail Surveys: Immediate Versus Delayed Inducements
Journal of the Academy of Marketing Science 1984 12: 106-114. [PDF] [References]  

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