Geoffrey P. Lantos

The Influences of Inherent Risk and Information Acquisition on Consumer Risk Reduction Strategies
Journal of the Academy of Marketing Science 1983 11: 358-381. [PDF] [References]  

Irvin D. Reid and David F. Preusser

The Impact of Alternative Consumer Education Strategies on Safety Knowledge and Behavior
Journal of the Academy of Marketing Science 1983 11: 382-403. [PDF] [References]  

Ronald L. Zallocco, Donald W. Scotton, and David A. Jeresko

Strategic Market Planning in the Commercial Airline Industry
Journal of the Academy of Marketing Science 1983 11: 404-416. [PDF] [References]  

Lothar G. Winter and Charles R. Prohaska

Methodological Problems in the Comparative Analysis of International Marketing Systems
Journal of the Academy of Marketing Science 1983 11: 417-432. [PDF] [References]  

Keith T. Stephens, Myron J. Leonard, and John J. Manock

Applying Marketing Strategy To Private Source Grantsmanship
Journal of the Academy of Marketing Science 1983 11: 433-437. [PDF] [References]  

Richard F. Beltramini

Student Surrogates in Consumer Research
Journal of the Academy of Marketing Science 1983 11: 438-443. [PDF] [References]  

R. Eric Reidenbach and Ken W. McCleary

Advertising and Male Nudity: An Experimental Investigation
Journal of the Academy of Marketing Science 1983 11: 444-454. [PDF] [References]  

Linda L. Neider and Paul K. Sugrue

Addressing Procedures as a Mail Survey Response Inducement Technique
Journal of the Academy of Marketing Science 1983 11: 455-460. [PDF] [References]  

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