Gerald Albaum and Del I. Hawkins

Geographic Mobility and Demographic and Socioeconomic Market Segmentation
Journal of the Academy of Marketing Science 1983 11: 97-113. [PDF] [References]  

William J. Lundstrom and D. Neil Ashworth

Customers' Perceptions of the Saleswoman: A Study of Personality, Task and Evaluative Attributes by Respondent Location and Gender
Journal of the Academy of Marketing Science 1983 11: 114-122. [PDF] [References]  

John A. Bradford

Marketing and Non-Marketing Materials Sent by American Colleges and Universities
Journal of the Academy of Marketing Science 1983 11: 123-141. [PDF] [References]  

Joseph A. Bellizzi, A. Frank Thompson, and Lynn J. Loudenback

Cyclical Variations of Advertising and Personal Selling
Journal of the Academy of Marketing Science 1983 11: 142-155. [PDF] [References]  

Ben B. Judd, JR and M. Wayne Alexander

On the Reduced Effectiveness of Some Sexually Suggestive Ads
Journal of the Academy of Marketing Science 1983 11: 156-168. [PDF] [References]  

Duane L. Davis and Ronald S. Rubin

Identifying the Energy Conscious Consumer: The Case of the Opinion Leader
Journal of the Academy of Marketing Science 1983 11: 169-190. [PDF] [References]  

Naresh K. Malhotra

Book Reviews : CONSUMER BEHAVIOR AND MARKETING ACTION By Henry Assael Boston, Massachusetts: Kent Publishing Company, 1981,641 pp., $23.95)
Journal of the Academy of Marketing Science 1983 11: 191-192. [PDF]  

Richard K. Robinson

Book Reviews : INFLUENCING: MARKETING THE IDEAS THAT MATTER by Chip R. Bell (Austin, TX: Learning Concepts, 182 pp., $17.95)
Journal of the Academy of Marketing Science 1983 11: 192. [PDF]  

Madelyn F. Valunas and Michael A. McGinnis

Book Reviews : MARKETING INFORMATION: A PROFESSIONAL REFERENCE GUIDE Edited by Jac L. Goldstucker and Compiled by Dennis W. Goodwin (Atlanta, Georgia: Business Publishing Division, College of Business Administration, Georgia State University, 1982, pp. xxv, 369, $60.00)
Journal of the Academy of Marketing Science 1983 11: 193. [PDF]  

Benjamin Sackmary

Book Reviews : PRACTICAL MARKETING FOR YOUR SMALL RETAIL BUSINESS by William H. Brannen (Englewood Cliffs, N.J.: Prentice-Hall,1981, pp., $7.95)
Journal of the Academy of Marketing Science 1983 11: 194. [PDF]  

Terry Wilson Glenn Pitman

Book Reviews : MARKETING RESEARCH Dodge, Fullerton, and Rink
Journal of the Academy of Marketing Science 1983 11: 195-196. [PDF]  

Philip Baron

Book Reviews : BUSINESS ENVIRONMENT AND PUBLIC POLICY By Rogene A. Buchholz (Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 542 pp., $22.95)
Journal of the Academy of Marketing Science 1983 11: 196-198. [PDF]  

Douglass K. Hawes

Book Reviews : MARKETING by Frederick A. Russ and Charles A. Kirkpatrick (Boston: Little, Brown and Company, 1982, 582 pp., $22.95)
Journal of the Academy of Marketing Science 1983 11: 198-199. [PDF]  

Margery Steinberg

Book Reviews : SUCCESSFUL MARKETING FOR SMALL BUSINESS by William A. Cohen and Marshall E. Reddick (New York, N.Y.: AMA COM, 1981, 282 pp., $17.95)
Journal of the Academy of Marketing Science 1983 11: 199. [PDF]  

Andrew C. Gross

Book Reviews : MARKETING RESEARCH, 2nd Edition by George Kress (Reston, Virginia: Reston Publishing Company, 1982, pp. xiv, 427)
Journal of the Academy of Marketing Science 1983 11: 200-201. [PDF]  

Michael A. McGinnis

Book Reviews : CONTEMPORARY PHYSICAL DISTRIBUTION AND LOGISTICS, 2nd Edition by James C. Johnson and Donald F. Wood (Tulsa, Oklahoma: Penn Well Publishing Company, 1982, pp., xix, 676, $21.95)
Journal of the Academy of Marketing Science 1983 11: 201-202. [PDF]  

Milton M. Pressley

Book Reviews : THE PRACTICE OF MARKETING by Kenneth E. Runyon (Columbus: Charles E. Merrill Publishing Company, 1982, 616 pp.)
Journal of the Academy of Marketing Science 1983 11: 202-203. [PDF]  

Peter M. Sanchez

Book Reviews : TECHNICAL MARKETING TO THE GOVERNMENT by Robert A. Rexroad (Chicago: The Dartnell Corporation, 1981, 261 pp., $84.50)
Journal of the Academy of Marketing Science 1983 11: 203. [PDF]  

Doug Norvell and C. Glenn Walters

In Memoriam
Journal of the Academy of Marketing Science 1983 11: 205. [PDF]  

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