Michael A. Belch

A Segmentation Strategy for the 1980's: Profiling the Socially-Concerned Market through Life-Style Analysis
Journal of the Academy of Marketing Science 1982 10: 345-358. [PDF] [References]  

Jon B. Freiden and Douglas S. Bible

The Home Purchase Process: Measurement of Evaluative Criteria through Pairwise Measures
Journal of the Academy of Marketing Science 1982 10: 359-376. [PDF] [References]  

F. Anthony Bushman

Systematic Life Styles for New Product Segmentation
Journal of the Academy of Marketing Science 1982 10: 377-394. [PDF] [References]  

William Theodore Cummings and Lonnie L. Ostrom

Measuring Price Thresholds Using Social Judgment Theory
Journal of the Academy of Marketing Science 1982 10: 395-409. [PDF] [References]  

Richard M. Durand and Subhash Sharma

Conservation or Energy Development: Consumer Perceptions of Alternate Solutions to the Energy Crisis
Journal of the Academy of Marketing Science 1982 10: 410-431. [PDF] [References]  

Hershey H. Friedman, Linda W. Friedman, Phillip E. Weingarten, and Ralph Gallay

The Effect of Various Price Markdowns on Consumers' Ratings of a New Product
Journal of the Academy of Marketing Science 1982 10: 432-437. [PDF] [References]  

Ram Kesavan

An Empirical Test of the Causative Markov Model of Consumer Behavior
Journal of the Academy of Marketing Science 1982 10: 438-456. [PDF] [References]  

Bradley D. Lockeman and John H. Hallaq

Who Are Your Successful Salespeople?
Journal of the Academy of Marketing Science 1982 10: 457-472. [PDF] [References]  

Warren S. Martin and Joseph Bellizzi

An Analysis of Congruous Relationships Between Self-Images and Product Images
Journal of the Academy of Marketing Science 1982 10: 473-489. [PDF] [References]  

William J. McDonald

Approaches to Group Research with Children
Journal of the Academy of Marketing Science 1982 10: 490-499. [PDF] [References]  

John V. Petrof, Elie E. Sayegh, and Pandelis I. Vlahopoulos

The Influence of the School of Business on the Values of its Students
Journal of the Academy of Marketing Science 1982 10: 500-513. [PDF]  

Harold W. Berkman, Leonard H. Chusmir, Howard S. Gitlow, and Paul Hertz

Airline Safety: Perceived and Actual
Journal of the Academy of Marketing Science 1982 10: 514-538. [PDF] [References]  

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