Scott M. Smith and Leland L. Beik

Market Segmentation for Fund Raisers
Journal of the Academy of Marketing Science 1982 10: 208-216. [PDF] [References]  

Wayne S. De Sarbo

Clustering Consistency Analysis
Journal of the Academy of Marketing Science 1982 10: 217-234. [PDF] [References]  

David J. Fritzsche and O.C. Ferrell

A Delineation of Functional Areas of Competency Considered Important to Consumer Affairs Professionals
Journal of the Academy of Marketing Science 1982 10: 235-248. [PDF] [References]  

Erdener Kaynak and S. Tamer Cavusgil

The Evolution of Food Retailing Systems: Contrasting the Experience of Developed and Developing Countries
Journal of the Academy of Marketing Science 1982 10: 249-268. [PDF] [References]  

Richard C. Becherer, Fred W. Morgan, and Lawrence M. Richard

Informal Group Influence among Situationally /Dispositionally-Oriented Consumers
Journal of the Academy of Marketing Science 1982 10: 269-280. [PDF] [References]  

Phillip Nififenegger, John White, and Guy Marmet

How European Retailers View American Imported Products: Results of a Product Image Survey
Journal of the Academy of Marketing Science 1982 10: 281-292. [PDF] [References]  

Edward J. O'Brien

Marketers as Noodlers
Journal of the Academy of Marketing Science 1982 10: 293-301. [PDF] [References]  

Mary Ann Stutts

Comparative Advertising and Counterargument
Journal of the Academy of Marketing Science 1982 10: 302-313. [PDF] [References]  

Larry T. Patterson and Robert A. Swerdlow

Should Lawyers Advertise? A Study of Consumer Attitudes
Journal of the Academy of Marketing Science 1982 10: 314-326. [PDF]  

Pierre Brulé

Book Reviews : LES 36 CORDES SENSIBLES DES QUEBECOIS by Jacques Bouchard (Montreal, Quebec: Les Editions Heritage, 1978, 308 pp. C$15.95)
Journal of the Academy of Marketing Science 1982 10: 327-328. [PDF]  

Claire Geddes

Book Reviews : THE WORLD OF GOODS by Mary Douglas and Baron Isherwood (New York: Basic Books Inc., 1979, 228 pp., $14.50)
Journal of the Academy of Marketing Science 1982 10: 328. [PDF]  

Judith McDonald

Book Reviews : MARKETING BEHAVIOUR: ISSUES IN MANAGERIAL AND BUYER DECISION MAKING by Gordon R. Foxall (Westmead, Farnborough, Hampshire: Gower Publishing Co., 1981, 200 pp., $35.50)
Journal of the Academy of Marketing Science 1982 10: 329. [PDF]  

Pascale B. Billardon

Book Reviews : LES CHEMINS DE LA PERSUASION: LA MODE D'INFLUENCE DES MEDIA ET DE LA PUBLICITE SUR LES COMPORTMENTS by Jean-Noel Kapferer (Paris: Gauthier-Villars, 1978 130FF)
Journal of the Academy of Marketing Science 1982 10: 330. [PDF]  

Robert L. King

Book Reviews : DEVELOPING A CORPORATE IDENTITY: HOW TO STAND OUT IN A CROWD by Elinor Selame and Joe Selame (New York: Lebhar-Friedman Books, 1980, 246 pp., $21.95)
Journal of the Academy of Marketing Science 1982 10: 330-331. [PDF]  

Janet Masci

Book Reviews : DECODING ADVERTISEMENTS by Judigh Williamson (London: Marion Boyars Publishing Ltd., 1978, 180 pp., £3.95)
Journal of the Academy of Marketing Science 1982 10: 332. [PDF]  

Cumulative Bibliography
Journal of the Academy of Marketing Science 1982 10: 333-346. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.