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Journal of the Academy of Marketing Science
Contents: March 1 1982, Volume 10, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Raj Arora

Journal of the Academy of Marketing Science 1982 10: 109-124. [PDF] [References]  

Venkatakrishna V. Bellur

Journal of the Academy of Marketing Science 1982 10: 125-139. [PDF]  

Robert W. Cook and W. Benoy Joseph

Journal of the Academy of Marketing Science 1982 10: 140-153. [PDF] [References]  

Patrick L. Schul and Charles W. Lamb, Jr

Journal of the Academy of Marketing Science 1982 10: 154-164. [PDF] [References]  

Tyzoon T. Tyebjee and Albert V. Bruno

Journal of the Academy of Marketing Science 1982 10: 165-188. [PDF] [References]  

John C. Rogers, Ernest B. Uhr, and Ernest C. Houck

Journal of the Academy of Marketing Science 1982 10: 189-207. [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.