Albert J. Della Bitta

Consumer Behavior: Some Thoughts on Sheth's Evaluation of the Discipline
Journal of the Academy of Marketing Science 1982 10: 1-9. [PDF] [References]  

Jagdish N. Sheth

Reply
Journal of the Academy of Marketing Science 1982 10: 10-15. [PDF] [References]  

Albert J. Della Bitta

Rejoinder
Journal of the Academy of Marketing Science 1982 10: 16-19. [PDF] [References]  

Calvin P. Duncan and Charles M. Lillis

Directions for Marketing Knowledge Development: Opinions of Marketing Research Managers
Journal of the Academy of Marketing Science 1982 10: 20-36. [PDF] [References]  

R. Neil Maddox

The Structure of Consumers' Satisfaction: Cross-product Comparisons
Journal of the Academy of Marketing Science 1982 10: 37-53. [PDF] [References]  

Naresh K. Malhotra

Multi-Stage Information Processing Behavior: An Experimental Investigation
Journal of the Academy of Marketing Science 1982 10: 54-71. [PDF] [References]  

Lyman E. Ostlund and Kevin Clancy

Copy Testing Methods and Measures Favored by Top Ad Agency and Advertising Executives
Journal of the Academy of Marketing Science 1982 10: 72-89. [PDF] [References]  

Charles H. Patti and Raymond P. Fisk

National Advertising, Brands, and Channel Control: An Historical Perspective with Contemporary Options
Journal of the Academy of Marketing Science 1982 10: 90-108. [PDF]  

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