Academy of Marketing Science
Journal of the Academy of Marketing Science 1973 1: 80. [PDF]  

A.B. Blankenship and R.F. Barker

Selecting Research Firms From Which to Get Proposals
Journal of the Academy of Marketing Science 1973 1: 81-89. [PDF] [References]  

N.L. Enrick

Qualitative Values Into Quantitative Measures: Marketing Decisions Applications
Journal of the Academy of Marketing Science 1973 1: 90-99. [PDF] [References]  

Carl L. Figliola and Stanley B. Klein

The Government and the Market Place: An Evaluation of the FTC
Journal of the Academy of Marketing Science 1973 1: 100-109. [PDF] [References]  

Harold S. Gorschman

New Dimensions In UNhidden Persuasion
Journal of the Academy of Marketing Science 1973 1: 110-118. [PDF]  

Ross H. Johnson and Paul R. Winn

Utilization of Graph Theory and Dynamic Programming as Substitutes for Decision Trees
Journal of the Academy of Marketing Science 1973 1: 119-127. [PDF] [References]  

Richard A. Lancioni

A Brief Note on the History of Fashion
Journal of the Academy of Marketing Science 1973 1: 128-131. [PDF] [References]  

E. Laird Landon, JR

The Invisible Backhand or the "New Marketing Concept" Must Be Turning Adam Smith in His Grave
Journal of the Academy of Marketing Science 1973 1: 132-137. [PDF]  

Don R. Leet and John A. Shaw

The Consequences of Public and Private Research and Development
Journal of the Academy of Marketing Science 1973 1: 138-147. [PDF] [References]  

Claude R. Martin, JR

The Theory of Double Jeopardy
Journal of the Academy of Marketing Science 1973 1: 148-155. [PDF] [References]  

Steven Eli Permut and James E. Haefner

Exploring Deception and Puffery in Television Advertising
Journal of the Academy of Marketing Science 1973 1: 156-166. [PDF] [References]  

Jagdish N. Sheth and Milan Smiljanic

Advertising's Image -U.S. and Yugoslavia
Journal of the Academy of Marketing Science 1973 1: 167-179. [PDF] [References]  

Louis H. Vorzimer

Rx Small Retailer Survival: Community Demand Analysis
Journal of the Academy of Marketing Science 1973 1: 180-188. [PDF] [References]  

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