Academy of Marketing Science
Journal of the Academy of Marketing Science 1973 1: i-ii. [PDF]  

Peter M. Banting and Randolph E. Ross

The Marketing Mix: A Canadian Perspective
Journal of the Academy of Marketing Science 1973 1: 1-11. [PDF] [References]  

Natalie Calabro

Bayesian Theory in the Evaluation of New Product Ideas
Journal of the Academy of Marketing Science 1973 1: 12-24. [PDF] [References]  

George F. Frey

New Areas of Marketing Opportunity
Journal of the Academy of Marketing Science 1973 1: 25-33. [PDF]  

Stanley Malaga

The Fine Art of Reducing and Avoiding Income Taxes
Journal of the Academy of Marketing Science 1973 1: 34-42. [PDF]  

Buddy L. Myers and N.L. Enrick

Classical Error Pairs and the Bayesian Prior
Journal of the Academy of Marketing Science 1973 1: 43-51. [PDF] [References]  

Frederick A. Palumbo

Are Bank Marketing I nformation Systems Relevant?
Journal of the Academy of Marketing Science 1973 1: 52-58. [PDF]  

Martin R. Schlissel

Effective Promotional Strategy Through Decentralization
Journal of the Academy of Marketing Science 1973 1: 59-67. [PDF] [References]  

James F. Bender

Marketing Challenges to Monetary Inflation- A Trip in Forensic Economics
Journal of the Academy of Marketing Science 1973 1: 68-74. [PDF]  

Christopher C. Gilson

Convenience-Package Banning: Economic and Environmental Implications
Journal of the Academy of Marketing Science 1973 1: 75-79. [PDF] [References]  

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