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From the Editors: Enhancing Marketing Theory in Academic Research

University of Southern California

George M. Zinkhan

University of Georgia

References

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Journal of the Academy of Marketing Science, Vol. 34, No. 4, 477-480 (2006)
DOI: 10.1177/0092070306291975


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This Article Free Full Text (Free PDF) Free Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Similar articles in ISI Web of Science Add to Saved Citations Download to citation manager Add to My Marked Citations Citing Articles Citing Articles via Web of Science (1) Citing Articles via Google Scholar Google Scholar Articles by Stewart, D. W. Articles by Zinkhan, G. M. Search for Related Content Social Bookmarking                         What's this?