This item requires a subscription to Journal of the Academy of Marketing Science Online.
Cover
A Content Analysis of CPA Advertising in National Print Media From 1979 to 1984
Hite et al. Journal of the Academy of Marketing Science.1988; 16: 1-15
To view this item, select one of the options below:
* Sign In
Already an individual subscriber?
If so, please sign in to SAGE Journals Online with your User Name and Password.

* Can't get past this page?

* Help with Cookies.

* Need to Activate?
Forgot your user name or password?
* Login via Athens or your institution
* Subscribe/Recommend
* Click here to subscribe to the print and/or online journal.
* Click here to download a Library Recommendation Form.
This Article
Right arrow Abstract Freely available
Right arrow Full Text (PDF)
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Hite, R. E.
Right arrow Articles by Weaver, J. A.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?