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Journal of the Academy of Marketing Science, Vol. 34, No. 1, 40-54 (2006)
DOI: 10.1177/0092070305281619

Information System Innovations and Supply Chain Management: Channel Relationships and Firm Performance

Daekwan Kim

Florida State University

S. Tamer Cavusgil

Roger J. Calantone

Michigan State University

This study explores how innovations surrounding supply chain communication systems (SCCS) affect channel relationships and market performance. Drawing on the resource-based view of the firm, the study hypothesizes that certain SCCS innovations can be viewed as firm resources that enhance channel capabilities, which in turn affect a firm's market performance. The empirical research is based on 184 responses from a survey with U.S. supply chain and logistics managers using structural equation modeling as the analytic method. The results suggest that the effect of applied technological SCCS innovations on channel capabilities is mediated by interfirm systems integration. In contrast, administrative SCCS innovations enhance information exchange and coordination activities directly. Furthermore, the influence of applied technological innovations for SCCS is not strong enough to affect either responsiveness of the partnership or firm performance, whereas administrative innovations for SCCS affect both.

Key Words: supply chain communication system • technological innovation • administrative innovation • channel capability • interfirm system integration


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