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Journal of the Academy of Marketing Science
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Retrospective and Prospective Views on the Marketing/Finance Interface

Michael R. Hyman

New Mexico State University, mhyman{at}nmsu.edu

Ike Mathur

Southern Illinois University, imathur{at}cba.siu.edu

This article introduces the special issue of the Journal of the Academy of Marketing Science on the marketing/finance interface. In addition to previewing the nine subsequent articles in the special issue, it surveys early research on, suggests the scholarly foundations of, and recommends future directions for this boundary-spanning research domain.

Key Words: marketing finance interface • shareholder wealth maximization • event study • market-based performance

Journal of the Academy of Marketing Science, Vol. 33, No. 4, 390-400 (2005)
DOI: 10.1177/0092070305279339
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