Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of the Academy of Marketing Science
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in ISI Web of Science
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Web of Science (9)
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Bauerly, R. J.
Right arrow Articles by Johnson, D. T.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

An Evaluation of Journals Used in Doctoral Marketing Programs

Ronald J. Bauerly

Don T. Johnson

Western Illinois University

Studies that rank the relative quality of scholarly marketing journals have relied primarily on expert opinion surveys and citation analyses. The authors use a new approach that combines elements of these two alternatives and compile a database of 6,294 citations (representing 3,423 different articles) from 109 syllabi obtained from a broad sampling of AACSB-International-accredited schools with marketing doctoral programs. The five most cited journals (Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, and Journal of the Academy of Marketing Science) account for 66.5 percent of citations in the syllabi. Rankings of journals other than the top five vary markedly from previous journal quality studies. Few articles are cited in common across programs, and the authors find considerable variation even within individual seminar types. The findings provide a new basis for assessing the quality of journals and provide new insights about the content of doctoral programs.

Key Words: journal quality • citation analysis • doctoral programs • syllabus

Journal of the Academy of Marketing Science, Vol. 33, No. 3, 313-329 (2005)
DOI: 10.1177/0092070304272052
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal of Marketing EducationHome page
C. Mari
Doctoral Education and Transformative Consumer Research
Journal of Marketing Education, April 1, 2008; 30(1): 5 - 11.
[Abstract] [PDF]

Home page
 Journal of the Academy of Marketing ScienceHome page
G. M. Zinkhan
Scientific Status and Knowledge Use: Two Perspectives
Journal of the Academy of Marketing Science, July 1, 2005; 33(3): 251 - 253.
[PDF]