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A Cross-National Model of Job-Related Outcomes of Work Role and Family Role Variables: A Retail Sales Context

University of Virginia, rgn3p{at}forbes2.comm.virginia.edu

Thomas Brashear-Alejandro

University of Massachusetts-Amherst, Brashear{at}mktg.umass.edu

James S. Boles

Georgia State University, JBoles{at}gsu.edu

This article proposes a model of job-related outcomes of four role variables in a retail sales context: work-family conflict (WFC), family-work conflict (FWC), work role conflict (RC), and work role ambiguity (RA). We tested the applicability of the model with three cross-national samples, that is, the United States, Puerto Rico, and Romania, and the results revealed that the model’s measures and effects are mostly similar across samples. It was also posited and mostly supported that the effects that WFC and FWC have on the job-related outcomes are greater than the effects of RC and RA. Implications concerning the effects of role variables for international retail managers are offered.

Key Words: work-family conflict • job stress • retailing • performance • cross-national models

Journal of the Academy of Marketing Science, Vol. 32, No. 1, 49-60 (2004)
DOI: 10.1177/0092070303259128


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