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An Analysis of E-Business Adoption and its Impact on Business Performance

Michigan State University, fangwu{at}msu.edu

Vijay Mahajan

University of Texas at Austin, vijay.mahajan{at}bus.utexas.edu

Sridhar Balasubramanian

University of North Carolina at Chapel Hill, balasubs{at}bschool.unc.edu

Across industries, firms have adopted e-business initiatives to better manage their internal business processes as well as their interfaces with the environment. In this study, a unified framework that captures the antecedents of e-business adoption, adoption intensity, and performance outcomes is proposed and empirically tested using data collected from senior managers in four technology-intensive industries. Applying a framework that captures the intensity of e-business adoption across four business process domains, the authors find that the antecedents and performance outcomes of e-business adoption are best studied in a process-specific context. They find, for example, that while the communication and internal administration aspects of e-business positively affect performance outcomes, the more high-profile activities related to online order taking and e-procurement do not. The authors' findings provide the foundation for a more rigorous study of e-business.

Key Words: e-business • technology adoption • radical innovation • innovation adoption • IT business value • marketing strategy

Journal of the Academy of Marketing Science, Vol. 31, No. 4, 425-447 (2003)
DOI: 10.1177/0092070303255379


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