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An Investigation of Team Information Processing in Service Teams: Exploring the Link between Teams and Customers

Dawn R. Deeter-Schmelz

Ohio University, deeter-s{at}ohio.edu

Rosemary P. Ramsey

Wright State University, rosemary.ramsey{at}wright.edu

In an effort to satisfy the needs of increasingly knowledgeable and demanding customers, many organizations are implementing teams in customer contact positions. Unfortunately, stifled information flows and poor communication often impede their effectiveness. To help managers build more effective teams, the authors develop and test a model of team information processing that includes both antecedents (information acquisition, team norms, team size, and team longevity) and outcomes (customer satisfaction with service).Data collected from 61 health care teams, as well as from 1,598 patients served by these teams, are used to investigate the hypothesized relationships between variables. Partial support for the model is provided. Based on these findings, implications for researchers and practitioners are offered.

Key Words: service teams • team information processing • team norms • customer satisfaction

Journal of the Academy of Marketing Science, Vol. 31, No. 4, 409-424 (2003)
DOI: 10.1177/0092070303255382


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